Changes

"Within minutes of the first terrorist attack involving American Airlines, Weber Shandwick put in motion a national strategic support network, comrpising more than 75 Weber Shandwick professionals, to assist American Airlines during this unprecedented crisis situation. Over the following week, the W.S. team worked around the clock on site at the AA corporate headquarters in Fort Worth, Texas, as well as in New York, Washington, D.C., Boston and Los Angeles, providing strategic counsel and tactical support for both internal and external communications. Additionally, the Dallas office of W.S. was staffed 24 hours a day, monitoring breaking national broadcast and online news. Communications specialists in crisis management, consumer relations, internal communications, and government affairs provided support....Externally, AA faced the difficult challenge of controlling what was being said about the airline by unauthorized spokespeople. Flight attendants, pilots – and their unions - along with contracted security firms, airport authorities, government agencies including the FBI, FAA and National Transportation Safety Board, and local government agencies all issued statements regarding the events. Eyewitnesses, stranded passengers and post-September 11 travelers were also of concern. All of these external groups has an impact on American Airlines’ commnications strategy, requiring that the W.S. team ensure consistent communications with all audiences." [http://66.102.7.104/search?q=cache:rlJQcvEtgSYJ:www.webershandwick.com/globalnetwork/sub/casestudy.cfm/contentid,1307,cityid,644.html,edit,1+%22involving+American+Airlines,+Weber+Shandwick%22&hl=en&lr=&client=firefox-a&strip=1]

In September 2004, ''O'Dwyers PR Daily'' reported that Weber Shandwick is "handling the 'greening' of ExxonMobil Corp. by promoting an alliance forged between the energy giant and Earth 911, a government/private sector entity with the motto of 'making every day Earth Day,'".

* [[Colin Byrne]], UK chief executive. Was hired by [[Peter Mandelson]] to work for the UK [[Labour Party]] in 1997. [http://www.money.telegraph.co.uk/money/main.jhtml?xml=/money/2004/09/27/cnlab27.xml&menuId=242&sSheet=/money/2004/09/27/ixfrontcity.html]

Web: http://www.webershandwick.com/

*[[Shandwick Works to Save the Fox, Kill the Whale]]

*[[Shandwick's Story: From Good-for-Nothing to Global Threat]]

* Nicky Hager and Bob Burton, ''Secrets and Lies: the anatomy of an anti-environmental PR campaign'', Common Courage Press, Monroe, Maine, 2000.

* [[Colin Byrne]]

* [[Labour Party]]

* The entire edition of ''PR Watch'' of the first quarter of 2000 was devoted to a profile of Shandwick's activities on behalf of the New Zealand government-owned logging company, Timberlands, with a small additional amount of profile material. The edition of ''PR Watch'' is available at http://www.prwatch.org/prwissues/index.html

*"[http://www.prweek.com/uk/news/article/526753/ws-offers-gratis-comms-support/ WS offers gratis comms support]", ''PR Week'', November 10, 2005. (Sub req'd).

*"[http://www.odwyerpr.com/members/0206westing.htm Weber Shandwick Gudes Nuke Deal]", ''O'Dwyers PR Daily'', February 6, 2006. (Sub req'd)

[[Category:Public relations firms]]