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'''Video news releases''' or VNRs (also referred to as [[fake TV news]]) are segments designed to be indistinguishable from independently-produced news reports that are distributed and promoted to television newsrooms. TV stations incorporate VNRs into their newscasts, rarely alerting viewers to the source of the footage. While government-funded VNRs have been most controversial, most VNRs are paid for by corporations; [[non-governmental organization]]s also put out VNRs. [http://www.prwatch.org/fakenews/execsummary] [http://www.prwatch.org/fakenews2/execsummary]
==Reports==
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The [[Center for Media and Democracy]] released two multimedia reports on television stations' use of VNRs, based on 16 months of original research:'''*"[http://www.prwatch.org/fakenews/execsummary Fake TV News: Widespread and Undisclosed]''' is the title of a report " was released on April 6, 2006, by the [[Center for Media and Democracy]]. This multico-media report is the result of an intensive ten-month investigation authored by CMD's senior researcher Diane Farsetta and research consultant Daniel Price. It documents for the first time how commercial propaganda -- fake tracks 36 different VNRs, identifying [http://www.prwatch.org/fakenews/stationlist 77 TV news created by PR experts -- is being extensively broadcast as TV "news". The Center for Media and Democracy and stations] across the media reform group Free Press simultaneously filed a formal complaint with United States that aired the segments or related [[Federal Communications Commissionsatellite media tours]] requesting a crack-down .*"[http://www.prwatch.org/fakenews2/execsummary Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs]" was released on TV news fraud November 14, 2006 and calling for mandatory onco-screen labeling of all phony news stories - such as authored by Diane Farsetta and Daniel Price. It tracks 33 additional VNRs, identifying [[video news releaseshttp://www.prwatch.org/fakenews2/findings/TV_stations 46 TV stations]] - so that TV viewers know what is real reporting, and what is fake TV newsincorporated the segments into their newscasts.
==Under Viewers' Radar==