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== Open Communication, But No Unions ==
In November 2004, ''PR Week'' reported that the [[United Food and Commercial Workers]] union is engaged in an ongoing, multi-year campaign to organize employees at seven Wal-Mart stores in Canada. One UFCW employee said the union is trying to "do everything quickly and quietly," in order to "stay under the company's radar as long as possible." The UFCW campaign did unionize the first Wal-Mart store ever, in Quebec in 2004 (see below). [http://prweek.com/news/news_story.cfm?ID=226978&site=3]
In response, Wal-Mart launched an anti-union internal communications program called "[[Setting the Record Straight]]." The program involved disseminating "statistics and independent studies" to Canadian Wal-Mart employees that "dispute assertions made by critics, such as 'Wal-Mart will provide "dead-end," poor quality jobs' and 'Wal-Mart is an American company that does nothing to support Canada.'" Wal-Mart's official position on unions is that they are unnecessary "because we believe in maintaining an environment of open communications." As ''PR Week'' reported, "Wal-Mart plans to fight the UFCW at every step." [http://prweek.com/news/news_story.cfm?ID=226978&site=3]