developer, editor
60,576
edits
Changes
Jump to navigation
Jump to search
post Spin
On its website [[KEF Media Associates]] boasts that it can produce an ANR and "then '''guarantee''' it airs on hundreds of radio stations across the country". [http://www.kefmedia.org] (Emphasis in original).
In its "PR Toolbox" section, <i>PR Week</i> answers the question, "What is the difference between a guaranteed-placement ANR ([[Audio news releases|audio news release]]) and a traditional one?" According to Maury Tobin of [[Tobin Communications]], "Research indicates that most radio stations do not use [[Fake news|ANRs]]." [http://www.prweek.com/us/search/article/559085/Media+relations+tips+options+ANR+placement/]
<i>PR Week</i> explains, "Some vendors offer guaranteed-placement ANRs -- or Sponsored Radio Features (SRFs). ... Unlike a traditional ANR, a guaranteed-placement one is certain to air because advertising time is purchased." Tobin adds that his firm "includes an indentification of the organization sponsoring the piece," for guaranteed-placement ANRs. "This is clear: Guaranteed-placement ANRs or SRFs would not exist if radio stations really ran traditional ANRs." [http://www.prweek.com/us/search/article/559085/Media+relations+tips+options+ANR+placement/]
==SourceWatch Resouces==
*"[http://www.prwatch.org/node/3630 Do You Hear What I Hear?]" Spin of the Day, April 27, 2005, from the "PR Toolbox" of ''PR Week'' magazine on how to make ANRs in a way that avoids "the recent controversy that's surrounded [[video news releases]]."
*Karen Ravn, "[http://www.montereyherald.com/mld/montereyherald/news/11705164.htm Media's integrity on line more than ever]," ''Monterey County Herald'' (California), May 21, 2005.
*"[http://www.prweek.com/us/search/article/559085/Media+relations+tips+options+ANR+placement/ Media relations tips, options for ANR placement, and more]", ''PR Week'' May 22, 2006. (sub req'd)
[[Category:Fake News]]
