developer, editor
60,576
edits
Changes
add ref and mention Pathfire
One a VNR is produced and transmitted the company boasts that it can closely monitor the extent to which it was used. "We encode your story using proprietary Nielsen SIGMA technology. The result: tracking that provides detailed information on station usage, markets, dates, times aired and Nielsen audience numbers," it states on its website.
In November 2003 the company announced that with [[Pathfire]] were "working together to distribute video news releases, b-roll footage and other short-form content directly to newsroom desktops in broadcast newsrooms throughout the U.S." [http://broadcastengineering.com/news/highlights/broadcasting_pathfire_delivers_video/]
==Personnel==
==External links==
*"[http://broadcastengineering.com/news/highlights/broadcasting_pathfire_delivers_video/ Pathfire delivers video content to newsrooms with D S Simon]", ''Broadcast Engineering'', November 4, 2003.* "[http://www.odwyerspr.com/members/0317vnr_new_standards_transcript.htm Transcript to VNR Teleconference]", ''O'Dwyers PR Daily'', March 17, 2005. (Sub req'd).
*[[Doug Simon]], "[http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050414005964&newsLang=en Leading VNR Firm Responds to the Recent FCC Public Notice on Video News Releases]", ''Business Wire'', April 14, 2005.