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Corporations have begun hiring bloggers to put out their messages and to promote products, wrote Mary Jacobs in the ''Dallas Morning News''. Examples: "Stonyfield Farm Inc., a dairy products maker in Londonderry, N.H., hired a corporate blogger to write company-hosted blogs on nutrition and health as well as organic farming. [[Microsoft]] Corp. plans to hire bloggers to generate excitement about an upcoming product release. Electronic Data Systems Corp. of Plano last week launched its "Next Big Thing" blog at www.eds.com/blogs to discuss the future of technology." And [[Hill & Knowlton]], one of the world's largest PR firms, is encouraging its employees all to blog—after they pass a quiz. Question #1: "Why do you want to blog?" is multiple choice, with the following options for answers: a) Get promoted; b) Get noticed; c) Get fired; d) Get headhunted; e) All of the above; f) None of the above; g) I don't know. [http://www.dallasnews.com/sharedcontent/careers/sales2/061905ccwcCareersSalesmain.2b0553b2.html]
In March 2006 news reports first appearing on blog sites and then in the New York Times and Wall Street Journal revealed that via the [[Edelman]] PR firm [[Wal-Mart]] was using bloggers to promote their company. [http://www.nytimes.com/2006/03/07/technology/07blog.html]
== The PR Industry Goes Blog Watching ==
*David Cohn, "[http://www.wired.com/news/culture/0,1284,69335,00.html?tw=wn_tophead_5 Will Pajamas Media Wake Up Blogs?]", ''Wired'', October 26, 2005. re [[Pajamas Media]]
*Kathy Chen and Geoffrey A. Fowler, "[http://online.wsj.com/article/SB113646995897338592.html?mod=mm_hs_media Microsoft Defends Censoring a Dissident's Blog in China]", ''Wall Street Journal'', January 6, 2006.
* Michael Barbaro, [http://www.nytimes.com/2006/03/07/technology/07blog.html "Wal-Mart Enlists Bloggers in P.R. Campaign"], New York Times, March 7, 2006.
[[Category:Media]]
