James Lafferty

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Biographical Details

"James Michael Lafferty is the CEO of Coca-Cola, West Africa. He formerly held the role of President and General Manager of Procter & Gamble (P&G) Philippines and was Vice President for New Business Development for ASEAN, (Association of Southeast Asian Nations) Australasia and India since 2006.

"A physiologist by training, James Lafferty entered the business world over 20 years ago as a top coach, fitness trainer and stress management consultant to several major corporations. He successfully leveraged this point-of-entry into a globally successful marketing and general management career with Procter and Gamble, spanning two decades across 4 continents and over 35 countries. For over 20 years, Jim Lafferty led P&G's brand management, sales and marketing business operations while holding key positions worldwide for the global consumer packaged goods giant...

"James Lafferty is the Co-Founder of the Kilimanjaro Blind Trust Foundation, which aids blind children in East Africa. He is also the President of the Soap and Detergent Association of the Philippines, a member of the American Chamber of Commerce of the Philippines, and Co-Chairman of Effective Consumer Response (ECR Philippines)."