Brown & Williamson Domestic Marketing Long-Range Objectives (1981)

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

A Brown & Williamson Domestic Marketing Long-Range Objectives document, dated 1981, contains phraseology descriptive of cigarette marketing techniques, e.g. "utilizing a music theme to reach less literate prime prospects," "Position BELAIR as a superior, light, refreshing low-tar and provide a mature, romantic attractive image that embraces the emotional needs of older women," "Provide an image of dignity, independence and traditional masculinity which embraces the emotional needs of prime prospects...[advertise] at rodeos and truck pulls."

Title DOMESTIC MARKETING LONG-RANGE OBJECTIVES
Document Date 19810820
Bates Number 670626010/6283
Pages 277
URL: http://legacy.library.ucsf.edu/tid/tth50f00