Direct-to-consumer advertising: Canada's Ban

The Canadian government currently has a ban on direct-to-consumer advertising but allows unbranded disease awareness campaigns.

In December 2005 the major Canadian media company, CanWest MediaWorks, launched a legal challenge against the ban on DTC advertising.

Other SourceWatch Resources

• Drug industry
• Pharmaceutical Research and Manufacturers of America
• Direct-to-consumer advertising
• Direct-to-consumer advertising: CanWest's Bid to Overturn Canada's Ban
• Direct-to-consumer advertising in the United States
• Disease awareness campaigns

External links

• Barbara Mintzes, "What are the Public Health Implications? Direct-to-Consumer Advertising of Prescription Drugs in Canada", Health Council of Canada, January 2006.

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