David Lewis (father of neuromarketing)
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Dr David Lewis wiki "Chartered Psychologist is founder and Director of Research at the independent research consultancy Mindlab International, a best selling author, an award winning broadcaster and an international lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes..." [1]
In the early 1980’s David created a modified version of the Mind Mirror which was originally developed for neurofeedback by Geoffrey Blundell and Maxwell Cade.
