Guerrilla marketing
The coining of the term guerrilla marketing is attributed to Jay Conrad Levinson. It is commonly used as a term to describe ways that creative low-budget but high impact campaigns can be waged to promote a product. (While Levinson's book was pitched to the small business sector many of tactics are also commonly used in grass roots advocacy and political campaigns).
Other SourceWatch Resources
External links
- Jay Conrad Levinson, "Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business", Houghton Mifflin; 3rd edition October 1998. ISBN: 0395906253
- Guerrilla Marketing - the website of Jay Conrad Levinson who wrote the original book and describes himself as that "the Father of Guerrilla Marketing"
- Marketing: Guerrilla Marketing - a site that has links to several articles on the topic.
