Rendon Group
The Rendon Group is a secretive public relations firm that has assisted a number of U.S. military interventions in nations including Argentina, Colombia, Haiti, Iraq, Kosovo, Panama and Zimbabwe. Rendon's activities include organizing the Iraqi National Congress, a PR front group designed to foment the overthrow of Iraqi dictator Saddam Hussein.
In a 1998 speech to the National Security Conference (NSC), company founder John Rendon described himself as "an information warrior, and a perception manager. This is probably best described in the words of Hunter S. Thompson, when he wrote 'When things turn weird, the weird turn pro.'"
"Through its network of international offices and strategic alliances," the Rendon Group website boasted in 2002, "the company has provided communications services to clients in more than 78 countries, and maintains contact with government officials, decision-makers, and news media around the globe."
The Chicago Tribune reports that the Rendon Group has garnered more than $56 million in Pentagon work since September 2001. [1]
History
John Rendon and the Democratic Party
Company founder John Rendon began his career as an election campaign consultant to Democratic Party politicians. According to Franklin Foer, "He masterminded Michael Dukakis's gubernatorial campaign in 1974; worked as executive director of the Democratic National Committee in the Jimmy Carter era; managed the 1980 Democratic convention in New York; and subsequently worked as chief scheduler for Carter's reelection campaign." In the mid-1980s, however, he began working for clients in the Caribbean and other places outside the United States. His "career took an unlikely turn in Panama, where his work with political opponents of Manuel Noriega kept him in the country straight through the 1989 American invasion. As U.S. forces quickly invaded and quickly pulled out, he helped broker the transition of power." This in turn led to contacts with the CIA, and in 1990 the government-in-exile of Kuwait hired him to help drum up support for war in the Persian Gulf to oust Iraq's occupying army.[2]
Kuwait
According to Rendon's web site, it "established a full-scale communications operation for the Government of Kuwait, including the establishment of a production studio in London producing programming material for the exiled Kuwaiti Television." Rendon also provided media support for exiled government leaders and helped Kuwaiti officials after the war by "providing press and site advance to incoming congressional delegations and other visiting US government officials."
Rendon's work in Kuwait continued after the war itself had ended. "If any of you either participated in the liberation of Kuwait City ... or if you watched it on television, you would have seen hundreds of Kuwaitis waving small American flags," John Rendon said in his speech to the NSC. "Did you ever stop to wonder how the people of Kuwait City, after being held hostage for seven long and painful months, were able to get hand-held American flags? And for that matter, the flags of other coalition countries? Well, you now know the answer. That was one of my jobs."
Iraq
Rendon was also a major player in the CIA's effort to encourage the overthrow of Saddam Hussein. In May 1991, then-President George Bush, Sr. signed a presidential finding directing the CIA to create the conditions for Hussein's removal. The hope was that members of the Iraqi military would turn on Hussein and stage a military coup. The CIA did not have the mechanisms in place to make that happen, so they hired the Rendon Group to run a covert anti-Saddam propaganda campaign. Rendon's postwar work involved producing videos and radio skits ridiculing Saddam Hussein, a traveling photo exhibit of Iraqi atrocities, and radio scripts calling on Iraqi army officers to defect.
A February 1998 report by Peter Jennings cited records obtained by ABC News which showed that the Rendon Group spent more than $23 million dollars in the first year of its contract with the CIA. It worked closely with the Iraqi National Congress (INC), an opposition coalition of 19 Iraqi and Kurdish organizations whose main tasks were to "gather information, distribute propaganda and recruit dissidents." According to ABC, Rendon came up with the name for the Iraqi National Congress and channeled $12 million of covert CIA funding to it between 1992 and 1996. Writing in The New Yorker, Seymour Hersh says the Rendon Group was "paid close to a hundred million dollars by the CIA" for its work with the INC.[3]
ClandestineRadio.com, a website which monitors underground and anti-government radio stations in countries throughout the world, credits the Rendon Group with "designing and supervising" the Iraqi Broadcasting Corporation (IBC) and Radio Hurriah, which began broadcasting Iraqi opposition propaganda in January 1992 from a US government transmitter in Kuwait. According to a September 1996 article in Time magazine, six CIA case officers supervised the IBC's 11 hours of daily programming and Iraqi National Congress activities in the Iraqi Kurdistan city of Arbil. According to a Harvard graduate student from Iraq who helped translate some of the radio broadcasts into Arabic, the program was poorly run. "No one in-house spoke a word of Arabic," he says. "They thought I was mocking Saddam, but for all they knew I could have been lambasting the US government." The scripts, he adds, were often ill conceived. "Who in Iraq is going to think it's funny to poke fun at Saddam's mustache," the student notes, "when the vast majority of Iraqi men themselves have mustaches?"[4] In any case, the propaganda campaign came to an abrupt end on August 31, 1996, when the Iraqi army invaded Arbil and executed all but 12 out of 100 IBC staff workers along with about 100 members of the Iraqi National Congress.
Afghanistan
Newspapers reported in October 2001 that the Pentagon had awarded Rendon a four-month, $397,000 contract to handle PR aspects of U.S. military strikes in Afghanistan. Rendon and Pentagon officials declined to discuss details of the firm's work, which reportedly included monitoring international news media, conducting focus groups, creating a web site about the US campaign against terrorism, and recommending "ways the US military can counter disinformation and improve its own public communications."[5]
The New York Times reported in April 2004, "The United States has hired a Washington-based communications company, the Rendon Group, to bolster Mr. Karzai's communications office. And in a brief huddle at the palace, Mr. Khalilzad and the head of intelligence, Amrullah Saleh, discussed how the Afghan people regarded the government -- and, as Mr. Khalilzad put it, 'things we could do to help the standing of the government without working through the government.'"[6]
Colombia
The Rendon Group's work for the Colombian Ministry of Defense received attention in the spring of 2004. As coordination with the U.S.'s Plan Colombia, Rendon had created a deck of playing cards depicting Colombian "narco-terrorists" otherwise known as members of the Revolutionary Armed Forces of Colombia (FARC) and two other antigovernment groups. The State Department blocked the distribution of the cards, saying that they were a poor fit in Colombia. [7]
Office of Strategic Influence
The New York Times reported in February 2002 that the U.S. Pentagon was using the Rendon Group to assist its new propaganda agency, the Office of Strategic Influence (OSI). However, the OSI was publicly disbanded following a backlash when Pentagon officials said the new office would engage in "black" propaganda (disinformation).[8][9]
Joint Chiefs of Staff
O'Dwyer's PR Daily reported in June 2003 that Rendon had gone to work for the Joint Chiefs of Staff, providing "strategic communications counsel, media analysis and consultation support services" to the Joint Chiefs, combatant commanders and top military advisors.[10]
Strategic Command
In April 2005, O'Dwyer's PR Daily reported that Rendon "is winding down its current $8.2M contract" with the U.S. Department of Defense's Strategic Command (STRATCOM). Rendon had been "handling foreign media analysis for about 15 months," with a whopping "56 staffers handling the account." [11]
Rendon's work for STRATCOM includes "analyz[ing] foreign media coverage and handl[ing] strategic communications for its operations and the so-called [Global War on Terror|global war on terrorism]," according to O'Dwyer's. Specific tasks include tracking "media in broadcast, print and online in Arabic, Urdu, Pashtu" and other languages, as well as "building databases of key communicators and media outlets, analyzing the perception of U.S. actions and communication, and identifying vulnerabilities." [12]
Defenselink.mil reported in its September 27, 2005 press release on new contracts that the Rendon Group won a year-long $6.4 million dollar contract with the Army for "Strategic Communications Operations Support" in Baghdad. [13]
Empower Peace
In 2003, Rendon launched a web site called "Empower Peace," through which they called on young people throughout the world to "help us develop an International Youth Pledge of Peace." Does this mean they've joined the anti-war protests? Not exactly. Empower Peace wants people "not to refer the current political situation going on in the world today but rather focus and emphasize on the importance of breaking down cultural barriers in order to achieve peace." [14]
Overspending?
Franklin Foer reports that Rendon has been dogged throughout his career "by complaints of profligate spending--even charged with being the PR equivalent of the Pentagon's $400 toilet seat. In 1995 CIA accountants demanded an audit of his work. As ABC reported in 1998, Rendon's own records show he spent more than $23 million in the first year of his contract to work with the INC. Several of his operatives in London earned more than the director of Central Intelligence--about $19,000 per month. Rendon shot across the Atlantic on the Concorde, while his subordinates flew on open business-class tickets. According to one of those subordinates, 'There was no incentive for Rendon to hold down costs.'" Others have complained that his work is often inept and ineffective. However, he continues to win contracts because he is "superbly networked" with friends in high places in Washington."[15]
(An anonymous contributor to SourceWatch has commented on some of Foer's claims in the above paragraph, stating, "The audit found that all Rendon accountings were in order. The person you reference here was paid a salary plus the government rate per diem..the total of which was $19,000. His salary was less than $7,000 per month. At the time, British Air offered a special...buy a business ticket and fly one way on the Concorde at no additional cost.")
In September 2004, Rendon and state officials came under scrutiny in Massachusetts, when it was revealed that the PR firm was awarded "more than $14,000 in [Massachusetts'] anti-terrorism funds to videotape the August 2002 graduation ceremonies for 122 new State Police troopers." Thomas Kiley, the lawyer for Massachusetts' former secretary of public safety, defended the contract. "It's the first post-9/11 class and the training of that class focused on anti-terrorism," said Kiley, who called the graduation ceremony a "highly visible law enforcement event."[16]
Influencing Vieques Vote
In July 2005, Judicial Watch released documents it had obtained throught the Freedom of Information Act that indicate that the Rendon Group billed the U.S. Navy $1.6 million for work in 2001 to influence a vote on whether part of the Puerto Rican island of Vieques would continue to serve as a bombing range. Rendon was to "develop methods and tracking procedures to increase support among citizens in Vieques to support and vote in the 6 November 2001 referendum for the option of continued Navy training at Vieques."[17]
Personnel
- John Rendon
- Rick Rendon - in the Boston office
- Linda Flohr, a CIA covert operations veteran, worked for the Rendon Group at one point before returning to the government, where she is now a top anti-terrorism official at the White House's National Security Council.
- Francis Brooke worked in the mid-1990s on the Rendon Group's anti-Iraq campaign in London at a salary of $19,000 a month. He subsequently became the chief assistant in Washington to Ahmad Chalabi, head of the Iraqi National Congress.
- Paul Moran, a freelance TV cameraman who was killed in Iraq by a suicide bomber during the war in Iraq in 2003, also worked as a freelance contractor for the Rendon Group.
Clients
Clients of the Rendon Group have included a number of foreign nations, as well as major corporations. Known specific clients have included:
- American Housing Consortium (based in Kuwait)
- American Business Council of Kuwait
- Bulgaria
- Colombian army
- Indonesia
- KPMY/Peat Marwick
- Kuwait
- Kuwait Petroleum Corporation
- Kuwait University
- Monsanto Chemical Company
- Russia
- U.S. Strategic Command
- U.S. Agency for International Development (USAID)
- U.S. Central Intelligence Agency (CIA)
- U.S. Pentagon
- Uzbekistan
- Vietnam Veterans of America Foundation (which it helped promote a ban on landmines)
In Massachussetts, Rendon has worked for the Massachusetts Port Authority, the Governor's Highway Safety Bureau, the Executive Office of Environmental Affairs and the Massachusetts Emergency Management Agency.[18]
Case studies
Contact Information
The Rendon Group, Inc.
1875 Connecticut Avenue N.W., Suite 414
Washington, D.C. 20009
Telephone: (202) 745-4900
Fax: (202) 745-0215
Email: slibby@rendon.com
http://www.rendon.com/
External Links
Profiles & Websites
- Rendon Group in the Wikipedia.
- All-New Terrorist Evil-Doers Trading Card #12 of 55 - H&K/ TRG/ OSI/ OSP/ INC/ INA: "The Rendon Group - The guerilla marketing and PR firm that brought us Ahmad Chalabi, created the Iraqi National Congress, pushed 'bad intelligence' about Iraqi WMDs to the Media, US State Department, and DoD, and staged PR events, like the fall of Hussein's statue, for the US media enclave that was confined at the Palestine Hotel in Baghdad."
- Empower Peace web site.
Articles & Commentary
- Warren P. Strobel and Jonathan S. Landay, "Pentagon Hires Public Relations Firm to Reverse Opposition in Islamic World," Knight Ridder, October 17, 2001.
- Norman Solomon, "War Needs Good Public Relations," Common Dreams, October 26, 2001: "... pleasant news arrived the other day with a $397,000 contract to help the Pentagon look good while bombing Afghanistan. The four-month deal includes an option to renew through most of 2002."
- Ken Silverstein, "Selling the Afghan War," Nation, November 7, 2001.
- Richard Delevan, "Bush is fighting the PR battle on two fronts," The Post.IE, November 18, 2001.
- Laura Miller and Sheldon Rampton, "The Pentagon's Information Warrior: Rendon to the Rescue," PR Watch, vol. 8, no. 1, 4th quarter 2001.
- Andrew Miga, "Hub-linked PR firm off to war - Feds award Rendon propaganda contract," Boston Globe, February 20, 2002.
- Jeff Stein, "When Things Turn Weird, the Weird Turn Pro," TomPaine.com, February 27, 2002.
- Seymour Hersh, "The objective is clear--topple Saddam. But how?", New Yorker, March 3, 2002.
- Erin P. Billings, "Hearts and Minds. The Rendon Group's Top-Secret Spin Machine for the Pentagon Is Big Business," Washington Business Forward, May 2002.
- Stephen J. Hedges, "U.S. Pays PR Guru to Make Its Points," Chicago Tribune, May 12, 2002.
- Franklin Foer, "Flacks Americana: John Rendon's Shallow PR War on Terrorism," The New Republic, May 20, 2002.
- Ian Urbina, "This war brought to you by Rendon Group," Asia Times, November 13, 2002.
- Christopher Deliso, "The Interview That Never Happened. When the Masters of Spin Go Silent," antiwar.com, December 16, 2002.
- "Rendon Advises 'Combatant Commanders,'" O'Dwyer's PR Daily, June 3, 2003.
- Sheldon Rampton and John Stauber, "How To Sell a War: The Rendon Group deploys 'perception management' in the war on Iraq", In These Times, August 4, 2003.
- Michel Chossudovsky, "War Propaganda and the Capture of Saddam Hussein," Global Research (Canada), December 22, 2003.
- Rowan Scarborough, "Columbia Rebels Not In Cards," Washington Times, March 29, 2004.
- "Rendon Group Stacks Deck," O'Dwyer's PR Daily, March 29, 2004.
- Amy Waldman, "In Afghanistan, U.S. Envoy Sits in Seat of Power,," New York Times, April 17, 2004.
- Pratap Chatterjee, "Information Warriors: Rendon Group Wins Hearts and Minds in Business, Politics and War," CorpWatch.org, August 4, 2004.
- Jack Meyers, "PR firm cashes in on connections", Boston Herald, September 2, 2004.
- Jack Meyers, "Terror cash wasted on home movies: Funds used to video statie graduation ceremony," Boston Herald, September 2, 2004.
- Justin Raimondo, "Payola Pundits for War?" antiwar.com (posted on Dissent News website), January 28, 2005.
- Chris Raphael, "Spinning Media for Government," CorpWatch, February 10, 2005.
- "STRATCOM Opens Foreign Media Pact to Competition," O'Dwyer's PR Daily (sub. req'd.), April 22, 2005.
- John J. Lumpkin, "Firm Hired By Navy To Sway Vieques Vote," Associated Press in Washington Post July 22, 2005.
- Judicial Watch, "U.S. Navy Paid $1.69 Million to The Rendon Group: 2001 Navy Contract Details PR Consultant’s Role in Failed Attempt to Sway Outcome of Puerto Rican Referendum", Media Release, July 25, 2005.
- Department of the Navy, "Amendment of Solicitation/Modification of Contract", July 19, 2001. (1.2MB Pdf file)
- James Bamford, "The Man Who Sold the War," Rolling Stone, posted online November 17, 2005.