Ian MacFarlane

Ian MacFarlane is the Australian Resources Minister.

At a coal industry conference in April 2005 MacFarlane complained that environmentalists were winning the battle for public opinion and urged the industry sell its message.

Australia, along with the U.S., are the only developed countries that have refused to ratify the Kyoto Treaty designed to cut greenhouse gas emissions. MacFarlane said that the industry needed to tell the public more about technologcal measures aimed at cutting carbon dioxide emissions "in simple, media-sized chunks". [1]

"It's a repetitive message but the industry must pick up the gauntlet and start actively selling its story," he said.

External links

• Bill Pheasant, "Miners told to sell message", Australian Financial Review, April 7, 2005.