Raymond L. Kotcher
Raymond L. Kotcher (Ray) is the CEO and a Senior Partner of the PR firm Ketchum.
According a a Ketchum biographical note Kotcher "joined Ketchum in 1983 as a Vice President, and was promoted to President in 1992. He took over his chief executive responsibilities in June 2000." [1]
"Mr. Kotcher is a member of PR Seminar, the Arthur W. Page Society, The Wisemen and a board member of the Institute for Public Relations. He also serves as a member of the Department of Communication Advisory Council for the College of Charleston," his biogrpahical note.
In an article in PR Influences, a newsletter published by the Australian affiliate of Ketchum, Kotcher commented on a new Ketchum program designed to identify 'influencers'. "Part of the problem stemmed from an age-old conundrum: There are some things a company simply couldn't say about itself with any credibility. But others – outsiders- could if only we could convince them," he said. [2]
Other SourceWatch resources
External links
- "Raymond L. Kotcher", Ketchum, accessed April 2005.
- "Knowing who to influence – a key tool for both marketers and corporates", PR Influences, October 2004.
- "ANALYSIS: Kotcher discuss impact of DoE episode on Ketchum", PR Week, April 1, 2005. (Sub req'd).
