Andrew Schmertz
Andrew Schmertz is currently the co-founder and CEO of Hopscotch Air, an FAA certified air taxi operator. </ref name="LinkedIn">He previously was Managing Director at WNET-TV, the flagship station of PBS, where he oversaw several local programming initiatives. </ref>[http://www.thirteen.org/itstheeconomyny/2009/01/09/jan-8-guests-richard-parsons-ellen-zimiles-steve-forbes/
From 2005-2008, Andrew was a senior producer with Medialink Worldwide (now Synaptic Digital), the leading producer of video news releases (VNR) [1]:
He was also a co-founder of Creative News Group, a small New York based video production company.Cite error: Closing </ref> missing for <ref> tag
Contents
Working for Medialink
In February 2004 he appeared in a Medialink VNR for General Motors as a "reporter".[2]
In a PR Week articles on media services for companies Schmertz described Medialink's Medialink Health Services as being available to help do targeted drug promotion. "There are significant guidelines when it comes to the promotion of prescription pharmaceuticals, and the appropriate delivery of those messages ensures that everyone in the chain of production is protected," Schmertz said.[3]
"Our expertise in this area helps us deliver sensitive healthcare news and information that is both beneficial to consumers and compliant with FDA and FTC regulations."[3]
Affiliations
A biographical profile states that Schmertz's work history includes[1]:
- Managing Director, WNET-TV, September 2008 — June 2010; the flagship station of PBS.
- Co-Founder, Board Member, Hopscotch Air, Inc, 2007 — Present; Co-Founder of air taxi business. Based at Republic-Farmingdale Airport, Long Island, NY
- Senior Producer, Medialink Worldwide, February 2005 — August 2008
- Anchor/Reporter Business Week TV, 2000 — 2004;
- New York 1 News; 1994 — 1998;
- Reporter, NY1 News, 1994 — 1998;
- Associate Producer/Reporter, News 12, 1992 — 1994.
Articles and Resources
Related SourceWatch Articles
References
- ↑ Jump up to: 1.0 1.1 "Andrew Schmertz", LinkedIn, accessed October 2008.
- ↑ Dan Price and Diane Farsetta, "A Few Good Wrenches: Three stations run a fake news story designed to help GM recruit young auto technicians", TV Fake News: A CMD Special Report, Center for Media and Democracy, April 6, 2006.
- ↑ Jump up to: 3.0 3.1 Craig McGuire, "Media distribution, the healthy way", PR Week, November 21, 2005. (Pdf)
External links
Biographical Notes
- "Andrew Schmertz", LinkedIn, accessed October 2008.
Stories by Schmetz for BusinessWeek TV
- Stories by Schmetz for BusinessWeek TV, BusinessWeek TV archive, accessed October 2008.
General Articles
- Craig McGuire, "Media distribution, the healthy way", PR Week, November 21, 2005. (pdf)
- Diane Farsetta and Daniel Price, "A Few Good Wrenches", from "Fake TV News:Widespread and Undisclosed", April 6, 2006.
