The Ad Council is a "nonprofit organization that brings together the government, the media, corporate sponsors, and the advertising industry. Originally known as the "War Advertising Council" following the Japanese bombing of Pearl Harbor, the Ad Council has subsequently devised campaigns that encourage people in the United States to vpte, use zip codes. participate in the census and join the National Guard and Reserve. It hs introduced familiar icons into the American consciousness including Smokey the Bear, McGruff the Crime Dog and the crash-test dummies, and has added memorable slogans to our vocabulary including "Friends don't let friends drive dunk" and the United Negro College Fund's "a mind is a terrible thing to waste."" (from Weapons of Mass Deception)