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Ford

Revision as of 13:03, 27 June 2007 by Stansand (talk | contribs) (SW: add Political contributions, Lobbying sections)

The Ford Motor Company, commonly referred to as Ford, is one of the world's largest car and truck manufacturers. In 2004 Ford sold over 6.7 million cars and trucks and had total revenues of over $171 billion. [1]

Contents

Ford and fuel efficieny standards

While Ford has sought to re-position itself as a 'green' manufacturer, it remains an opponent of mandatory fuel efficiency standards. On its website Ford states that "market based initiatives, not mandated increases, are the best method of improving fuel economy." [2]

While arguing in favour of market based mechanisms, Ford makes it clear it wants Congress to provide incentives to stimulate demand. "We are working with environmental organizations and Congress to create consumer tax credits to encourage and accelerate the purchase and market acceptance of advanced technology vehicles, such as hybrids and fuel cells," it states. [3]

Ford, the Sierra Club & SUV's

Readers of the Sierra Club's magazine know it runs glossy full-page ads from car companies selling hybrids. Now the Sierra Club is also mobilizing its members and launching a marketing campaign to help Ford peddle its latest SUV the Mercury Mariner, which has a reported fuel efficiency of 33 city, 29 highway miles per gallon.

In June 2003 the Sierra Club took out a full page ad in the New York Times to co-incide with the company's 100th anniversary. "1903-2003: A Century Of Innovation ... Except at Ford", the ad stated pointing out that the Model T Ford travelled 25 miles for each gallon of petrol. [4]

Has the Sierra Club's love of hybrids devolved to greenwashing Ford? The Club's Dan Becker says, "If we can work with Ford to make their Mercury Hybrid a hit, Ford will be convinced that you can make money and make a vehicle that's clean." But Rainforest Action Network (RAN) director Michael Brune counters in the New York Times, "It's a nice gesture, but we think it's more PR than progress." With the PR firm Fenton Communications, RAN and Global Exchange are cranking up their Jump Start Ford campaign, shaming Ford for having the worst fuel efficiency of any major car company.[5]

Pushing Gas-Guzzlers

Sales of gas-guzzling pickup trucks are softening due to high gasoline prices, so PR Week reports that the Ford Motor Company has launched a series of PR stunts aimed at pumping up sales to country folk, including sponsoring a monster truck rally, NASCAR races, and a marketing arrangement with country singer Toby Keith to have a video play at the beginning of Keith's concerts, showing him driving an F-series pickup. Meanwhile Toyota, "one of the few automakers currently doing very well," is holding seminars to talk up the fuel efficiency of its hybrid pickups. Which strategy is working? Ford's CEO has talked big about being an environmentalist for years, but has repeatedly reneged on its promises to build more fuel-efficient vehicles while his company loses money and market share.

"Had Mr. Ford produced more fuel-efficient vehicles like hybrids sooner," observes the New York Times, "he not only would have found his company keeping pace with nimble foreign competitors like Toyota when oil prices spiked, but he also would have been able to illustrate the bottom-line merit of his environmental values. Instead, Ford, is again in the all-too-familiar spot of playing corporate catch-up."

Personnel

Top two executives :[1]

  • Bill Ford (William Clay Ford, Jr.), Executive Chairman
  • Alan Mulally, President and Chief Executive Officer

Political contributions

Ford's political action committee (PAC) gave $316,900 to federal candidates in the 05/06 election cycle - 23% to Democrats and 77% to Republicans. [2]

Lobbying

The company spent $9,100,000 for lobbying in 2006. Of this total, $1,235,000 was to outside lobbying firms. Ford has in-house lobbyists also. [3]

Contact details

Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126
Phone: 800-392-3673
Web: http://www.ford.com/en/default.htm?source=topnav

References

  1. ↑ Ford Corporate Officers, accessed June 2007.
  2. ↑ 2006 PAC Summary Data, Open Secrets.
  3. ↑ Ford Motor Co lobbying expenses, Open Secrets.

External links

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