Premier Cigarette
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
Premier brand cigarette was a "smokeless" cigarette manufactured and marketed by R.J. Reynolds in the early 1990s.
The Premier cigarette was a "stationary furnace" device that operated by separating the combustion material (carbon) from the aerosol-generating material (mostly glycerol) such that the inhaled by-products yielded upon smoking are the distillation products (glercerol and water) rather than combustion products (nicotine and smoke constituents). This is one reason why this product failed in market. The flavoring was derived from tobacco, nicotine, the paper roll and sprayed dried extract. Additional flavors of primarily raspberry ketone and chocolate were also added to enhance tobacco taste and give rise to a "pleasing aroma" in the smoke. This added flavor was a major reason that Premier failed in market as the taste was very different from conventional cigarettes.
The history of RJR, the KKR leveraged buyout and the Premier cigarette was the subject of a movie called "Barbarians at the Gate" starring James Garner.
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