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'''Publicis Groupe''' is a multinational Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - [[advertisingSaatchi & Saatchi]] (acquired in 2000) and communcications company based in Publicis Worldwide - and standalone units such as [[FranceNelson Communications]]. It is one of the top four advertising groups boasts 170 offices in the worldover 100 countries, with around 38,000 employees.

In Japanese print and advertising group [[2004Dentsu]], the main subsidiary companies has a substantial stake (15% as of the group were:May 2002) in Publicis.

*Publicity==History==**International agencies***[[Leo Burnett Worldwide]]***[[The group dates from 1926, when Publicis Worldwide]]***was founded in Paris by [[Saatchi & SaatchiMarcel Bleustein]]as a print advertising agency. It expanded into radio advertising (including operation of France's first commercial station prior to 1939) and operation of a chain of cinemas. After 1946 it expanded into the UK and Germany before buying existing advertising groups based in the US and creating new groups.

**''Multihub creative networks''***In March 2002 Publicis, [[Bcom3]] and [[BBHDentsu]]***announced agreement about merger of Publicis and Bcom3 (in practice a US$3 billion takeover by Paris) to create the world's fourth largest advertising group in the world. A "strategic, long-term partnership" between [[Fallon WorldwideDentsu]](which had held 21% of Bcom3) and Publicis was announced at that time.

**Regional agencies***[[Beacon communicationsBcom3]]***encompassed [[Buehler PartnersLeo Burnett]]***, [[Kaplan Thaler GroupD'Arcy Masius Benton & Bowles]], [[Manning Selvage & Lee]], [[Bartle Bogle Hegarty]], and [[Starcom MediaVest]].

The expectation was that the expanded group would gain 49% of its US$4 billion revenues from North America, 37% from Europe and 14% from Japan and the rest of the world. It would be the largest advertising group in Europe and third largest in the US. ==Global player==According to [http://www.mind-advertising.com/fr/publicisgrp_fr.htm Mind.advertsising.com]:Publicis Groupe has forced its way into the top ranks of the world's leading marketing organisations through a string of canny acquisitions. Having learned painful lessons from a disastrous and short-lived alliance with [[FCB]] during the 1990s, the group's acquisition of [[Saatchi & Saatchi]] in 2000 proved far more harmonious. Even more impressive was the agreed takeover of [[Bcom3]] two years later, which gave the French group a strong position in both the US and Japanese markets. After a shaky start, Publicis has shown itself to be a worthy rival to established giants [[WPP]] and [[Omnicom]]. Advertising Age rank Publicis Groupe as the 4th ad organisation worldwide in 2004 with revenues of $4.8bn. ==Public Relations subsidiaries== *Media[[Capital MS&L]] - London*[[MS&L]] *[[Rowland Communications]] - London*[[Hass/MS&L]] - Ann Arbor*[[Publicis Dialog]] - Dallas, Seattle*[[Winner & Associates]] - Encino*[[Publicis Consultants]] - Brussels*[[HEADLINE Public Relations]] - Dubai   Acquired a 50.1% stake in [[Freud Communications]] in June 2005. ==holdings== Publicis*[[Bcom3]]*[[Burrell Communications Group]]*[[Fallon Worldwide]]*[[Frankel & Co]]*[[Freud Communications]]*[[Nelson Communications]]*[[Publicis Worldwide]]*[[Publicis & Hal Riney]]*[[Saatchi & Saatchi]]*[[Leo Burnett]]*[[D'Arcy Masius Benton & Bowles]]*[[Manning Selvage & Lee]]*[[Bartle Bogle Hegarty]]*[[Starcom MediaVestGroupMediaVest]]*[[Zenith Optimedia Group]] (75% held by Publicis, 25% held by [[Cordiant]])*[[ZenithOptimediaMedicus Group]]*[[Publicis Consultants]]*[[Publicis Dialog]]*[[Burrell, Conill]]*[[Médias Publicis Sanchez & Régies EuropeLevitan]]*[[Bromley Communications]]*[[Lapiz]]*[[New-A]]*[[Vigilante]]*[[Pangea]]*[[Relay]]*[[Publicis Prakit]]*[[Publicis-Basic]] (Philippines)*[[Publicis-Eureka]] (Singapore)*[[Mojo Partners]]*[[Publicis Capurro]]*[[Publicis Unitros]]*[[Hal Riney]]*[[Evans Group]]*[[Publicis Technology]]*[[Casadevall-Pedren]]*[[Publicis Welcomm]] (South Korea)*[[Publicis Ad-link]] (China)*[[Publicis Zen]]*[[Publicis AMA]]*[[Publicis CB]]*[[Publi-graphics]]*[[Publicis Dialog New York]]*[[Gramercy Group]]*[[Lobsenz/Stevens]] ==Further reading== *Ivan Fallon The Brothers: The Saatchi & Saatchi Story (Chicago: Contemporary 1989).*Kevin Goldman Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire (New York: Simon & Schuster 1997).*Philip Kleinman's The Saatchi and Saatchi story (London: Weidenfeld & Nicolson 1989).*Alison Fendley Saatchi & Saatchi: The Inside Story (New York: Arcade 1996).*Rita Hatton & John Walker, Supercollector: A Critique of Charles Saatchi, (London: Ellipsis 2000). Joe Lepper, [http://www.brandrepublic.com/bulletins/media/article/532704/bollore-admits-interest-merging-havas-aegis/ Bollore admits interest in merging Havas and Aegis], ''Brand Republic'' 13 Dec 2005