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→Tactics: fixing refs
==Tactics==
Joseph Mendelson, the Legal director for the [[Center for Food Safety]] (CFS), a bona-fide consumer group which which aims to end food industry practices that damage the environment and human health, believes CFI's name mimics his own organization's. "The name was obviously chosen to try to distract attention from groups like ours and to confuse consumers," he told FoodNavigator-USA.com. <ref name="bulldog">[http://www.foodproductiondaily-usabulldogreporter.com/newsdailydog/article/ng.asp?n=75118food-industry-takes-action-centernew-forindustry-foodbody-integrityforms-centerquell-forconsumer-food-safetyfears Food Industry Takes Action: New Industry Body Forms to Quell Consumer Food Fears], ''Bulldog Reporter'', March 26, 2007.</ref>
"My suspicion is that the food industry is concerned that more regulatory oversight is coming its way. This is a way for it to promote its agenda under a [[greenwashing|green wash]] label," he said. [http:<ref name="bulldog"//www.foodproductiondaily-usa.com/news/ng.asp?n=75118-center-for-food-integrity-center-for-food-safety]>
According to a study from CFS by Michele Simon, CFI uses a variety of methods to manipulate public perception of the food industry. It conducts consumer surveys and then promotes them through methods like webinars.<ref>Michele Simon, [http://www.centerforfoodsafety.org/files/cfs_front_groups_79234.pdf The Best Public Relations That Money Can Buy], Center for Food Safety report, May 2013.</ref><ref>The Center for Food Integrity, [http://www.foodintegrity.org/research/2012-research-webinars 2012 Research Webinars], organizational website, accessed June 5, 2013.</ref> CFI also hosts events like the 2012 Food Integrity Summit, which claimed to be "the first-ever forum on ethics, values, and trust in today’s food system..."<ref>The Center for Food Integrity, [http://www.foodintegrity.org/events/2012-summit 2012 Food Integrity Summit], organizational website, accessed June 5, 2013.</ref>