Difference between revisions of "Marc E. Babej"
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| − | '''Marc E. Babej''' is the president of [[Reason, Inc.]] - a marketing consultancy that specializes in "relationship-based business strategy," "audience motivation" and "special situations." | + | '''Marc E. Babej''' is the president of [[Reason, Inc.]] - a New York-based marketing strategy consultancy that specializes in "relationship-based business strategy," "audience motivation" and "special situations." |
A former journalist, Babej previously worked as senior vice president/planning director at the advertising agency [[D'Arcy Masius Benton & Bowles]] and as a "brand planner" at [[Kirshenbaum, Bond & Partners]], a firm that specializes in integrated marketing communications. | A former journalist, Babej previously worked as senior vice president/planning director at the advertising agency [[D'Arcy Masius Benton & Bowles]] and as a "brand planner" at [[Kirshenbaum, Bond & Partners]], a firm that specializes in integrated marketing communications. | ||
| − | + | Babej recently published an article in the marketing industry trade magazine ''[[Brandweek]]'', which warned of potential consequences of [[Germany]]'s stance in the [[Iraq]] crisis for German business interests in the [[U.S.]]. He has also been quoted in several [[New York Times]] articles focusing on marketing ramifications of U.S. foreign policy. | |
Babej has also been published in The Guardian (UK), American Banker and Forbes Magazine, et al. | Babej has also been published in The Guardian (UK), American Banker and Forbes Magazine, et al. | ||
== Contact information == | == Contact information == | ||
Email: info@reason-inc.com. | Email: info@reason-inc.com. | ||
Revision as of 08:09, 7 May 2003
Marc E. Babej is the president of Reason, Inc. - a New York-based marketing strategy consultancy that specializes in "relationship-based business strategy," "audience motivation" and "special situations."
A former journalist, Babej previously worked as senior vice president/planning director at the advertising agency D'Arcy Masius Benton & Bowles and as a "brand planner" at Kirshenbaum, Bond & Partners, a firm that specializes in integrated marketing communications.
Babej recently published an article in the marketing industry trade magazine Brandweek, which warned of potential consequences of Germany's stance in the Iraq crisis for German business interests in the U.S.. He has also been quoted in several New York Times articles focusing on marketing ramifications of U.S. foreign policy.
Babej has also been published in The Guardian (UK), American Banker and Forbes Magazine, et al.
Contact information
Email: info@reason-inc.com.
