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'''Roger Herrera''' was the spokesman for the [[Energy Stewardship Alliance]]<ref>Poornima Gupta, [http://www.forests.org/archive/america/adwarla1.htm "Advertising war launched over Arctic oil fields"], ''Reuters'', March 28, 2001.</ref>, a coalition developed under the aegis of the oil industry [[front group]], [[Arctic Power]].Herrera is a former [[BP Amoco]] executive with a long history of efforts to open ANWR to the oil industry.