2,810
edits
Changes
m
Changed PRW URLs from HTTP to HTTPS
==Pushing Pancakes with Fake News==
In March 2006, a [[video news release]] (VNR) produced for General Mills / Bisquick by the PR firm [[Medialink Worldwide]] aired on at least four television stations, disguised as "news." The stations who aired the VNR were [[KYTX-19, CBS (TV Station)|KYTX-19]] in Tyler, Texas; [[WBOC-16, CBS (TV Station)|WBOC-16]] in Salisbury, Maryland; [[WFXW-38, FOX (TV Station)|WFXW-38]] in Terre Haute, Indiana; and [[WILX-10, NBC (TV Station)|WILX-10]] in Lansing, Michigan. [httphttps://www.prwatch.org/fakenews/vnr33]
The VNR featured new ideas for pancake dishes, such as Mexican corncakes, orange toffee pancakes, banana split pancakes, and PB&J shortstacks. The VNR coincided with "National Pancake Week," created in 1985 by General Mills and Bisquick. [httphttps://www.prwatch.org/fakenews/vnr33]
==Getting Multicultural==
===External articles===
* Diane Farsetta, Daniel Price, "[httphttps://www.prwatch.org/fakenews/vnr33 Fake TV News: A Press Push for Pancakes]," Center for Media and Democracy, April 6, 2006.
* Michael Bush, "[http://www.prweek.com/us/news/article/588883/General-Mills-efforts-eye-multicultural-audiences/ General Mills efforts eye multicultural audiences]," ''PR Week'' (sub req'd), August 22, 2006.
[[Category:Global corporations]][[Category:Corporations]][[Category:Fake News]][[Category:Food]][[Category:Food industry]][[Category:United States]][[Category:Corporations Targeted by BEN Campaigns]]