Difference between revisions of "Towers Perrin"
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'''Towers Perrin''' is a consulting firm that focuses on "effective people, risk, and financial management". | '''Towers Perrin''' is a consulting firm that focuses on "effective people, risk, and financial management". | ||
| − | When [[Philip Morris]] introduced their [[PM21]] campaign to remake | + | ==Clients== |
| + | When [[Philip Morris]] introduced their [[PM21]] campaign to remake its identity as a more caring company that's not just about cigarettes, they turned to Towers Perrin to develop a FIRESTORM plan for media relations, encompassing a speakers' bureau, coordination with the entire network of right-wing [[think tanks]], coordinated announcements with major food banks and conservation groups, an "Advertising task force" and "Internet surveillance". ([http://www.pmdocs.com/PDF/2072657653_7713.PDF Towers Perrin planning presentation]) | ||
According to the presentation, the Towers Perrin team 'coordinated "reaching out" to specific "constituent" and "ally" groups' (sarcasm quotes in original). | According to the presentation, the Towers Perrin team 'coordinated "reaching out" to specific "constituent" and "ally" groups' (sarcasm quotes in original). | ||
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URL: http://www.towersperrin.com/ | URL: http://www.towersperrin.com/ | ||
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| + | ==Other SourceWatch resources== | ||
| + | *[[Tobacco industry]] | ||
Revision as of 03:03, 2 May 2005
Towers Perrin is a consulting firm that focuses on "effective people, risk, and financial management".
Clients
When Philip Morris introduced their PM21 campaign to remake its identity as a more caring company that's not just about cigarettes, they turned to Towers Perrin to develop a FIRESTORM plan for media relations, encompassing a speakers' bureau, coordination with the entire network of right-wing think tanks, coordinated announcements with major food banks and conservation groups, an "Advertising task force" and "Internet surveillance". (Towers Perrin planning presentation)
According to the presentation, the Towers Perrin team 'coordinated "reaching out" to specific "constituent" and "ally" groups' (sarcasm quotes in original).
Contact information
URL: http://www.towersperrin.com/
