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*Founder - [[Prince Bernhard of the Netherlands]]==Staff==
WWF
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As the organization diversified its focus beyond wildlife and into broader environmental issues it changed its name in 1986 to World Wide Fund For Nature. As an international organization, however, agreeing on a name change required the approval of its national organisations. The national divisions of World Wildlife Fund in the United States and Canada refused to change their name. However, after the resolution of a legal battle with the U.S-based World Wrestling Federation, the universally adopted name became WWF.
==History==While it is one of the largest international environmental organizations, in many countries WWF is viewed as amongst the most conservative environmental groups-- to the point where some critics maintain that it functions mainly to perform as a "green-washing" machine. ===Who was the founder?===# The claims are that the organisation was founded by [[Prince Bernhard of the Netherlands]] appears to be highly unlikely.# Another claim is that it was founded by Sir Peter Scott in England # In the tobacco industry, the claim is made that the funder/founder of the organisation was the South African multimillionairre owner of the Rembrandt/Rothmans (Rupert Group) of tobacco companies, Dr [[Anton E Rupert]] ====Dr Anton Rupert====A document from the Philip Morris archives at a time they were buying the company (September 15 1981 -- <u>Which has now become now RESTRICTED</b>) was a resume of Rupert, which originally revealed <blockquote><i>As a chemistry lecturer Dr Anton Rupert started making cigarettes in his garage. In 1952, he purchased Rembrandt which grew to become a major South African conglomerate. Dr Rupert has paid a great deal of attention to environmental conservation and his company has been prominent in funding fine arts. He has also played an important role in the Small Business Development Corporation (SBDC). Dr Rupert's personal interests include music, drama and historical buildings. He is celebrated for starting the '''World Wildlife Fund''' </I></blockquote> Philip Morris had substantial licensing agreements with Rembrandt/Rothmans, and owned part of their Australian operations The initial idea to purchase Rupert's Rembrandt Group of tobacco and liquor businesses (July 1977 - by [[Geoffey C Bible]]) -- or to merge with part of this group -- was known within Philip Morris by the codename "FOX", and Dr Anton Rupert became Dr. Fox. The basic Bible document which assessed the company at this time has not been Restricted, but it makes no mention of his WWF involvement: [https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/zpkb0110 39 page document] It is certainly not inconceivable that Philip Morris ended up with some margin of control or influence over the WWF, since they were conducting many similar secret operations aiming at exerting public influence over health and environmental issues at the time. The November 1978 "Call News" internal newspaper of Philip Morris carries a long article in praise of the WWF.[https://www.industrydocumentslibrary.ucsf. edu/tobacco/docs/plyj0103 "Wildlife & US". It says that <blockquote>"Philip Morris has taken WWF-US under its wing and given it a New York homebase for its Corporate Support Campaign which is chaired by Mr Cullman <font color=green>( [[Joseph F Cullman]] 3rd was the Chairman of Philip Morris)</font> <br> It is not even surprising that this is the first time any conservative organization has ever undertaken a national corporate solicitation program. Director of Corporate Development for WWF-U.S., Laurie Staub, says the creation of both the New York operating base and the national campaign itself are the result of Mr Cullman's belief that "corporations must begin to recognize their responsibility to a planned conservation management program to preserve the quality of life." [snip] World Wildlife Fund U.S. is the American affiliate of World Wildlife Fund International which works in conjunction with the International Union for the Conservation of Nature and Natural Resources (IUCN) -- a group consisting of more than 700 scienctists from government and nongovernmental bodies around the globe -- to maintain the plant and animal ecosystems that are essential to human life. Founded 17 years ago by Sir Peter Scott of England, WWF is headquartered in Morges, Switzerland near PM Europe's headquarters in Lausanne and is currently represented in 27 countries around the world.</blockquote> The article also reveals that Julius Potocsny's (PM Manager Corporate Relations Presentations) film "Unfinished Symphony" for the World Wildlife Fund was an award finalist in the ''21st Institute of Film & TV Festival of New York''. On the adjacent page there is an article about how the Australian Philip Morris Wildlife Fund which was established in 1977, and served (it says) to protect the dingo and the spinifex-hopping mouse. The company's Swiss subsidiary known as FTR also recognised the need and established an agency devoted to the preservation and protection of Swiss wildlife, which they named after a popular FTR cigarette, "Fondation Bruneite" [https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/plyj0103]<font color=green>: [Joseph F. Cullman, 3rd was still on the board of the World Wildlife Fund-U.S. in January 1994]</font>
*Former Executive Director (1972-78) - [[Godfrey Rockefeller]]
"H.R.H. Prince Philip, the Duke of Edinburgh, became president of the British National Appeal, the first national organization in the World Wildlife Fund family. The second national organization to be formed was World Wildlife Fund, Inc. (WWF) – the U.S. appeal. Incorporated in the District of Columbia on December 1, 1961, WWF named [[Dwight D. Eisenhower]] its President of Honor. [[Ira N. Gabrielson]] and [[Russell E. Train]] were the first president and vice president, respectively." <ref>[http://www.worldwildlife.org/who/History/item353.html History], WWF, accessed October 5, 2008.</ref>
===Nigerian Oil===
<b>1998 Sep</b> The Mother Jones magazine carried a short piece on the Royal Dutch/Shell and its "dirty dealings in Nigeria, where the company has extracted billions worth of oil. On the other side of the globe, the Canadian arm of the World Wildlife Fund nominated the oil giant for the 1997 British Columbia Minister's Environmental Award. [http://industrydocuments.library.ucsf.edu/tobacco/docs/tkck0091]
==Case studies==
*[[Building Bridges and Splitting Greens]]
