Difference between revisions of "American Beverage Association"
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==External links== | ==External links== | ||
| + | *Laura Miller, "[http://www.prwatch.org/node/3934 ABA's School Vending Policy Fizzes On Obesity Prevention]", ''PR Watch Blogs'', August 23, 2005. | ||
*John N. Frank, "[http://www.prweek.com/news/news_story.cfm?ID=240429&site=3&setcookie=1 Soda industry touts school ban to quiet obesity critics]", PR Week, August 26, 2005. (Sub req'd). | *John N. Frank, "[http://www.prweek.com/news/news_story.cfm?ID=240429&site=3&setcookie=1 Soda industry touts school ban to quiet obesity critics]", PR Week, August 26, 2005. (Sub req'd). | ||
*Michele Simon, "[http://www.alternet.org/envirohealth/24647/ Big Soda's Puyblicity Stunt:] The trade group responsible for pushing sugary drinks to children of all ages has just trumpeted another set of useless new guidelines", ''AlterNet'', August 29, 2005. | *Michele Simon, "[http://www.alternet.org/envirohealth/24647/ Big Soda's Puyblicity Stunt:] The trade group responsible for pushing sugary drinks to children of all ages has just trumpeted another set of useless new guidelines", ''AlterNet'', August 29, 2005. | ||
Revision as of 03:14, 31 August 2005
The American Beverage Association is a trade association for soft drink manufacturers. On its website it describes itself as comprising the "producers, marketers and distributors of virtually every non-alcoholic refreshment beverage you can name." [1]
Contents
ABA's School Vending Policy
"Soda industry touts school ban to quiet obesity critics," reads the PR Week headline on a story outlining the soft-drink industry's latest defensive move in response to national concerns about childhood obesity. PR giant Porter Novelli is working with the American Beverage Association to promote the trade group's recently announced school vending policy. The voluntary code recommends some limits on the sale of sugary carbonated beverages in schools, but still allows for sales of juices and sports drinks. [2]
According to PR Week, Porter Novelli "will assist [ABA] in talking about the new policy with educators, parents, legislators, regulators, and other groups interested in school nutrition issues." The group has already run full-page ads in The New York Times, The Washington Post, and USA Today publicizing its new policy. Porter Novelli also worked on developing the U.S. Department of Agriculture's Food Guide Pyramid.
Contact details
American Beverage Association
1101 16 th St. NW
Washington, DC 20036
Main Telephone Number: (202) 463- 6732
Fax Number: (202) 659-5349
Press Questions: (202) 463-6770
Email: info AT ameribev.org
Web: http://www.ameribev.org/
Other SourceWatch resources
External links
- Laura Miller, "ABA's School Vending Policy Fizzes On Obesity Prevention", PR Watch Blogs, August 23, 2005.
- John N. Frank, "Soda industry touts school ban to quiet obesity critics", PR Week, August 26, 2005. (Sub req'd).
- Michele Simon, "Big Soda's Puyblicity Stunt: The trade group responsible for pushing sugary drinks to children of all ages has just trumpeted another set of useless new guidelines", AlterNet, August 29, 2005.
