Difference between revisions of "Towers Perrin"
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'''Towers Perrin''' is a consulting firm that focuses on "effective people, risk, and financial management". | '''Towers Perrin''' is a consulting firm that focuses on "effective people, risk, and financial management". | ||
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==Other SourceWatch resources== | ==Other SourceWatch resources== | ||
*[[Tobacco industry]] | *[[Tobacco industry]] | ||
| − | + | *[[Jake Fitzpatrick]] - former intern | |
| + | *[[Alan Botterill]] | ||
[[Category:Consultants]] | [[Category:Consultants]] | ||
[[Category:Civil liberties (U.S.)]][[Category:Needs review]] | [[Category:Civil liberties (U.S.)]][[Category:Needs review]] | ||
Latest revision as of 23:09, 25 December 2019
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
Towers Perrin is a consulting firm that focuses on "effective people, risk, and financial management".
Clients
When Philip Morris introduced their PM21 campaign to remake its identity as a more caring company that's not just about cigarettes, they turned to Towers Perrin to develop a FIRESTORM plan for media relations, encompassing a speakers' bureau, coordination with the entire network of right-wing think tanks, coordinated announcements with major food banks and conservation groups, an "Advertising task force" and "Internet surveillance". (Towers Perrin planning presentation)
According to the presentation, the Towers Perrin team 'coordinated "reaching out" to specific "constituent" and "ally" groups' (sarcasm quotes in original).
Contact information
URL: http://www.towersperrin.com/
Other SourceWatch resources
- Tobacco industry
- Jake Fitzpatrick - former intern
- Alan Botterill
