In 2001, [[Foresight Communications]] helped launch the '''Scientific Alliance''' which claims to offer a rational scientific approach to the environmental debate "in response to the growing concern that the debate on the environment has been distorted by extreme pressure groups". '''The Scientific Alliance''' is a UK-based organisation of [[industry-friendly experts]] which states that it is "committed to rational discussion and debate on the challenges facing the environment today" [http://www.scientific-alliance.org/about_us.htm], and populated by many of Britain's most prominent biotechnology enthusiasts and climate change sceptics. The last of it's key principles states "Aims to ensure that proposed environmental policy is based on actual environmental damage, not speculation" <ref>"[http://www.gaia-technology.com/sa/about/keyprinciples.cfm]"</ref>