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Peter L. Berger is an , as a prominent academic social philosopher and sociologist who , served as a consultant to the tobacco industry starting probably beginning with the industry's original 1979 [[Social Costs/Social Values Project]] (SC/SV).<ref>Pepples E [http://legacy.library.ucsf.edu/tid/yvp87e00 Social Costs] Memorandum. February 8, 1979. Bates No.2015048778/8786</ref> According to a 1980 [[International Committee on Smoking Issues]]/[[Social Acceptability Working Party]] ([[International Committee on Smoking Issues]]/[[SAWP, Social Acceptability Working Party|SAWP]]) progress report, Berger’s primary assignment was "to demonstrate clearly that anti-smoking activists have a special agenda which serves their own purposes, but not necessarily the majority of nonsmokers."<ref>[http://legacy.library.ucsf.edu/tid/uhe29d00 Social Costs/Social Values Progress Report. March 17, 1980] Report. R.J. Reynolds Bates No. 502091498/1506</ref>

<b>1979</b>"[HIS QUOTES] '''' I attended the Fourth World Conference on Smoking and Health, held in Stockholm under the auspices of the World Health Organisation (no doubt an appropriate location considering that the Scandinavian countries have the most stringent anti-smoking policies anywhere)."''

<b>1980</b> [Q] "''I subsequently served as consultant to a study of the anti-smokingmovement in Britain and the United States conducted by Professor [[Aaron Wildavsky]] of the University of California atBerkeley."'' <font color=green>: Berger probably possibly didn't know at that time that Wildavsky was also working with tobacco industry who were funding in and creating this event.</font>

<b>1981</b> [Q] "''In 1981 I gave a presentation at the Conference on Consumer Policy at the Wharton School in Pennsylvania."'' <font color=green>: The Wharton School at the University of Pennslvania was virtually the branch office of the Tobacco Institute. By then he must have known about Wharton.</font>

<b>1982 March </b> Peter Berger has prepared a statement for the tobacco industry attacking the ''"growing militancy of the anti-smoking movement and its attempts to control or limit smoking activity."'' He says he has publicly "''expressed misgivings (about the motives of the anti-smoking movement) since an article, "Gilgamesh on the WashingtonShuttle," published in ''Worldview '' magazine in November 1977."'' [http://industrydocuments.library.ucsf.edu/tobacco/docs/mzlp0047]<hrwidth=30%>This year Berger also contributed a chapter to [[Robert D. Tollison|Robert Tollison]]’s industry-commissioned book, [http://www.amazon.com/Smoking-Society-Toward-Balanced-Assessment/dp/0669116033/ref=sr_1_1?ie=UTF8&s=books&qid=1229631094&sr=1-1 ''Smoking and Society''], in which he (Berger) did disclose his affiliation with the industry. In his chapter, titled "A Sociological View of the Antismoking Phenomenon," Berger described the anti-smoking movement as a "health cult" in which doctors were the "priests" and hospitals the "sanctuaries."[Tollison, R D (editor), 1986. Smoking and Society: Lexington Books.] By 1988, Berger was listed as a participant in the tobacco industry’s ETS (Environmental Tobacco Smoke) Consultant Project.<ref>No author.[http://legacy.library.ucsf.edu/tid/urj34e00 No title.] 1988. Philip Morris Bates No. 2021012405/2416</ref>