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<table width=68% border=1 bgcolor=#ebebdd rules=all cellpadding=5><tr><td>'''DISAMBIGUATION:''' Don't confuse this American [[Peter Berger]], with [[John Peter Berger]] the UK critic and novelist (an associate of [[Bernard Levin]] and [[Auberon Waugh]] in the [[ARISE]] scam).</td></tr></table> '''Dr. Peter L. Berger''' was a professor of Sociology at Rutgers University and later at Boston College. He served as a [[Tobacco Institute]] consultant. While at [[Boston College]], Berger, (as quoted in tobacco industry newsletter "The [[Tobacco Observer]]," ) described tobacco control proponents as "fanatical."<ref>Tobacco Institute [http://legacy.library.ucsf.edu/tid/gqg92f00 The Tobacco Observer Volume 5 Number 2 April 1980] April, 1984. Bates No. TIMN0121130/1141</ref> Berger attended [[Philip Morris]] executive meetings <ref>Philip Morris [http://legacy.library.ucsf.edu/tid/wuo74e00 Program M.I.T. - Philip Morris Round Table] Agenda. February 5, 1981. Bates No.1000217458/7459</ref> and participated in the multinational tobacco industry's [[Social Costs/Social Values Project]], created to refute the [[social costs]] theory of smoking and to help reverse declining social acceptability of smoking. He was a contributing author to the industry-financed book ''Smoking and Society'', edited by another tobacco industry consultant, [[Robert D. Tollison|Robert Tollison]]. *Executive Committee, [[Cultural Change Institute]] <ref>[http://fletcher.tufts.edu/cci/staff.shtml Staff], Cultural Change Institute, accessed December 12, 2010.</ref>*Contributor, [[Review of Faith and International Affairs]] <ref>[http://www.cfia.org/AboutTheReview/StaffAndContributingEditors.aspx?id=4468 Staff & Contributing Editors], Review of Faith and International Affairs, accessed January 30, 2009.</ref>

Peter L. Berger is an , as a prominent academic social philosopher and sociologist who , served as a consultant to the tobacco industry starting probably beginning with the industry's original 1979 [[Social Costs/Social Values Project]] (SC/SV).<ref>Pepppes Pepples E[http://legacy.library.ucsf.edu/tid/yvp87e00 Social Costs] Memorandum. February 8, 1979. Bates No.2015048778/8786</ref> According to a 1980 [[International Committee on Smoking Issues]]/[[Social Acceptability Working Party]] ([[ICOSIInternational Committee on Smoking Issues]]/[[SAWP, Social Acceptability Working Party|SAWP]]) progress report, Berger’s primary assignment was "to demonstrate clearly that anti-smoking activists have a special agenda which serves their own purposes, but not necessarily the majority of nonsmokers."<ref>[http://legacy.library.ucsf.edu/tid/uhe29d00 Social Costs/Social Values Progress Report. March 17, 1980] Report. R.J. Reynolds Bates No. 502091498/1506</ref>

<hr><b>1979</b>[HIS QUOTES] '''' I attended the Fourth World Conference on Smoking and Health, held in Stockholm under the auspices of the World Health Organisation (no doubt an appropriate location considering that the Scandinavian countries have the most stringent anti-smoking policies anywhere)."''<hr><b>1980</b> [Q] "''I subsequently served as consultant to a study of the anti-smoking movement in Britain and the United States conducted by Professor [[Aaron Wildavsky]] of the University of California at Berkeley."'' <font color=green>: Berger possibly didn't know that Wildavsky was also working with tobacco industry who were funding and creating this event.</font><hr><b>1981</b> [Q] "''In 1981 I gave a presentation at the Conference on Consumer Policy at the Wharton School in Pennsylvania."'' <font color=green>: The Wharton School at the University of Pennslvania was virtually the branch office of the Tobacco Institute. By then he must have known about Wharton.</font><hr><b>1982 March </b> Peter Berger has prepared a statement for the tobacco industry attacking the ''"growing militancy of the anti-smoking movement and its attempts to control or limit smoking activity."'' He says he has publicly "''expressed misgivings (about the motives of the anti-smoking movement) since an article, "Gilgamesh on the Washington Shuttle," published in ''Worldview'' magazine in November 1977."'' [http://industrydocuments.library.ucsf.edu/tobacco/docs/mzlp0047]<hr width=30%>This year Berger also contributed a chapter to [[Robert D. Tollison|Robert Tollison]]’s industry-commissioned book, [http://www.amazon.com/Smoking-Society-Toward-Balanced-Assessment/dp/0669116033/ref=sr_1_1?ie=UTF8&s=books&qid=1229631094&sr=1-1 ''Smoking and Society''], in which he (Berger) did disclose his affiliation with the industry. In his chapter, titled "A Sociological View of the Antismoking Phenomenon," Berger described the anti-smoking movement as a "health cult" in which doctors were the "priests" and hospitals the "sanctuaries."[Tollison, R D (editor), 1986. Smoking and Society: Lexington Books.] By 1988, Berger was listed as a participant in the tobacco industry’s ETS (Environmental Tobacco Smoke) Consultant Project.<ref>No author.[http://legacy.library.ucsf.edu/tid/urj34e00 No title.] 1988. Philip Morris Bates No. 2021012405/2416</ref>