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<table width=68% border=1 bgcolor=#ebebdd rules=all cellpadding=5><tr><td>'''DISAMBIGUATION:''' Don't confuse this American [[Peter Berger]], with [[John Peter Berger]] the UK critic and novelist (an associate of [[Bernard Levin]] and [[Auberon Waugh]] in the [[ARISE]] scam).</td></tr></table> '''Dr. Peter L. Berger''' was a professor of Sociology at Rutgers University and later at Boston College. He served as a [[Tobacco Institute]] consultant. While at [[Boston College]] , Berger, (as quoted in tobacco industry newsletter "The [[Tobacco Observer]]," ) described tobacco control proponents as "fanatical."(E<ref>Tobacco Institute [http://legacy.library.ucsf. Whelan edu/tid/gqg92f00 The Tobacco Observer Volume 5 Number 2 April 1980] April, 1984) . Bates No. TIMN0121130/1141</ref> Berger attended [[Philip Morris]] executive meetings <ref>Philip Morris [http://legacy.library.ucsf.edu/tid/wuo74e00 Program M.I.T. - Philip Morris Round Table] Agenda. February 5, 1981. Bates No.1000217458/7459</ref> and participated in the multinational tobacco industry's [[Social Costs/Social Values Project]], created to refute the [[social costs]] theory of smoking and to help reverse declining [[social acceptability]] of smoking. He was a contributing author to the industry-financed book ''Smoking and Society'', edited by another tobacco industry consultant, [[Robert D. Tollison|Robert Tollison]]. *Executive Committee, [[Cultural Change Institute]] <ref>[http://fletcher.tufts.edu/cci/staff.shtml Staff], Cultural Change Institute, accessed December 12, 2010.</ref>*Contributor, [[Review of Faith and International Affairs]] <ref>[http://www.cfia.org/AboutTheReview/StaffAndContributingEditors.aspx?id=4468 Staff & Contributing Editors], Review of Faith and International Affairs, accessed January 30, 2009.</ref>

Peter L. Berger is an , as a prominent academic social philosopher and sociologist who , served as a consultant to the tobacco industry starting probably beginning with the industry's original 1979 [[Social Costs/Social Values Project]] (SC/SV).<ref>Pepples E [http://legacy.library.ucsf.edu/tid/yvp87e00Social Costs] Memorandum. February 8, 1979. Bates No.2015048778/8786</ref> According to a 1980 [[International Committee on Smoking Issues]]/[[Social Acceptability Working Party]] ([[ICOSIInternational Committee on Smoking Issues]]/[[SAWP, Social Acceptability Working Party|SAWP]]) progress report, Berger’s primary assignment was "to demonstrate clearly that anti-smoking activists have a special agenda which serves their own purposes, but not necessarily the majority of nonsmokers."<ref>[http://legacy.library.ucsf.edu/tid/uhe29d00]  Berger assisted the industry by developing non-health based arguments in defense of tobaccoSocial Costs/Social Values Progress Report. He specifically developed the argument that the anti-smoking movement is a class struggle of the richerMarch 17, more educated groups against the poorer and less-educated groups, that public health advocates are elitists who are driven by quasi-religious, messianic urges and seek to punish non-believers (smokers) through the application of taxes and fines1980] Report.[http://legacyR.libraryJ.ucsfReynolds Bates No.edu502091498/tid1506</fgz39d00] ref>

Berger assisted the industry by developing non-health based arguments in defense of tobacco. He specifically developed the arguments that the anti-smoking movement is a class struggle of the richer, more educated groups against the poorer and less-educated groups, that public health advocates are elitists who are driven by quasi-religious, messianic urges and seek to punish non-believers (smokers) through the application of taxes and fines.<ref>Berman G.[http://legacy.library.ucsf.edu/tid/fgz39d00 Social Costs. Social Values.] September 9, 1979. Bates No. 501474105/4134 </ref><hr><b>1979</b>[HIS QUOTES] '''' I attended the Fourth World Conference on Smoking and Health, held in Stockholm under the auspices of the World Health Organisation (no doubt an appropriate location considering that the Scandinavian countries have the most stringent anti-smoking policies anywhere)."''<hr><b>1980</b> [Q] "''I subsequently served as consultant to a study of the anti-smoking movement in Britain and the United States conducted by Professor [[Aaron Wildavsky]] of the University of California at Berkeley."'' <font color=green>: Berger possibly didn't know that Wildavsky was also working with tobacco industry who were funding and creating this event.</font><hr><b>1981</b> [Q] "''In 1981 I gave a presentation at the Conference on Consumer Policy at the Wharton School in Pennsylvania."'' <font color=green>: The Wharton School at the University of Pennslvania was virtually the branch office of the Tobacco Institute. By then he must have known about Wharton.</font><hr><b>1982 March </b> Peter Berger has prepared a statement for the tobacco industry attacking the ''"growing militancy of the anti-smoking movement and its attempts to control or limit smoking activity."'' He says he has publicly "''expressed misgivings (about the motives of the anti-smoking movement) since an article, "Gilgamesh on the Washington Shuttle," published in ''Worldview'' magazine in November 1977."'' [http://industrydocuments.library.ucsf.edu/tobacco/docs/mzlp0047]<hr width=30%>This year Berger also contributed a chapter to [[Robert D. Tollison|Robert Tollison]]’s industry-commissioned book, [http://www.amazon.com/Smoking-Society-Toward-Balanced-Assessment/dp/0669116033/ref=sr_1_1?ie=UTF8&s=books&qid=1229631094&sr=1-1 ''Smoking and Society''], in which he (Berger) did disclose his affiliation with the industry. In his chapter, titled "A Sociological View of the Antismoking Phenomenon," Berger described the anti-smoking movement as a "health cult" in which doctors were the "priests" and hospitals the "sanctuaries."[Tollison, R D (editor), 1986. Smoking and Society: Lexington Books.] By 1988, Berger was listed as a participant in the tobacco industry’s ETS (Environmental Tobacco Smoke) Consultant Project.<ref>No author.[http://legacy.library.ucsf.edu/tid/urj34e00No title.] 1988. Philip Morris Bates No. 2021012405/2416</ref>

Bergers received grants paid through the tobacco industry's "[[Tobacco Industry Special Account Number 4|Special Account #4]]", operated by lawyers, which was designed to hide any payments and block courtroom disclosure. <ref>No author. [http://legacy.library.ucsf.edu/tid/yev99d00Dup of ID 03638775-8776]Budget/review. August 31, 1982. Bates No. 03638779/8780</ref>

* The [[Manhattan Institute]] which houses [[Peter W. Huber]], [[John Olson]] and others.* [[Social Affairs Unit]] from the UK United Kingdom with [[Digby Anderson]].* [[Arron Aaron Wildavsky]] <ref>Berger P, Kristol I, Magnet M.[http://legacy.library.ucsf.edu/tid/nfd03e00the Politics of Health Panel Three "The Social Political and Economic Impact Chairman, Irving Kristol]Transcript. May 21, 1991.</ref>

* [[Robert D. Tollison]]* [[American Enterprise Institute]] (AEI) <ref> American Enterprise Institute for Public Policy [http://legacy.library.ucsf.edu/tid/fuo83c00AEI Research Highlights]Pamphlet. February, 1997. Philip Morris Bates No. 2065244025/4031</ref>

He also appeared in a "denial" film for Philip Morris about environmental tobacco smoke<ref>Palin B.[http://legacy.library.ucsf.edu/tid/mnw39e00Philip Morris Europe Training Series on Smoking Issues 1. Environmental Tobacco Smoke Shooting Script] Transcript. May, 1993. 12 pp. Bates No. 2501361394/1405 </ref>and reported back to the Philip Morris on the [[World Health OrganizationsOrganization]]'s 5th World Conference on Smoking and Health in Winnipeg, and he said: <blockquote>" I understood my assignment to be an overall assessment of the conference, with special emphasis on institutional dynamics [ie. how well the anti-smokers were organized] and ideological themes, using my report on the Stockholm conference (1979) as a "base line."{{fact}}</blockquote>He then reveals that "the conference was exhaustively monitored by industry observers..." indicating that he was personally acquainted with most of the 50 or so tobacco staff who infiltrated the main meetings and the various work-group sessions.{{fact}}

Questioning the motives and trying to discern some underlying psychosis of people in the anti-smoking movement gave Berger his tobacco ''raison d'etre'' <ref>Berger PL[http://legacy.library.ucsf.edu/tid/oyp19e00The Anti-Smoking Movement in Global Perspective]Report 1991. Philip Morris Bates No. 2503001914/1927</ref>

* For an [[ICOSI]] project <ref>Berman G.[http://legacy.library.ucsf.edu/tid/vvp87e00Letter to Shook, Hardy and Bacon about ICOSI Project]Letter. March 9, 1979. Bates No. 2015048749 </ref>