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==U.S. government PR contracts==
In October 2008, Ogilvy won two six-year, multi-million dollar contracts from the U.S. [[Centers for Disease Control and Prevention]], to continue to promote the "Screen for Life: National Colorectal Cancer Action" and the "Inside Knowledge: Get the Facts About Gynecologic Cancer" initiatives. <ref>Press release, "[http://www.ibtimes.com/prnews/20081001/the-centers-for-disease-control-and-prevention-selects-ogilvy-public-relations-worldwide-to-continue.htm The Centers for Disease Control and Prevention Selects Ogilvy Public Relations Worldwide to Continue Two Multi-Year Campaigns: Social Marketing Initiatives to Increase Awareness for Colorectal and Gynecologic Cancers]," Ogilvy via Marketwire, October 1, 2008.</ref>
In July 2008, Ogilvy won "two multi-year, multi-million dollar contracts by the National Heart Lung & Blood Institute of the [[National Institutes of Health]]." One contract involves helping "the Institute in the planning, development, and implementation of a range of communications and media relations services." Ogilvy has held that contract since 2007, according to the Holmes Report. The other contract deals with the Institute's "Heart Truth" campaign, including "the creation and promotion of a women and heart disease brand: the Red Dress" and such events as the annual "The Red Dress Collection Fashion Show" and "The Heart Truth Road Show." Ogvily has held that contract for seven years. <ref>"Ogilvy Renews Giant Social Marketing Contracts," ''The Holmes Report'' (sub req'd), July 28, 2008.</ref>
According to the U.S. House Committee on Government Reform Minority Office, Ogilvy PR received the following amounts per year, for federal PR contracts: [http://www.democrats.reform.house.gov/investigations.asp?Issue=Covert+Propaganda]
*$1,580,352 in 2004
OgilvyPR's federal contracts have included work for the [[National Heart, Lung, and Blood Institute]], on the “Heart Truth” campaign, an iniaitive initiative using the red dress as the national symbol to to not only to raise public awareness, but also give women a personal and urgent wakeup call about their risk of heartdisease; and [[Office of National Drug Control Policy]], on their National Youth Anti-Drug Media Campaign, organizing and carrying out "media buying," "supportive research," ensuring "a coherent advertising strategy," and "day-to-day management."
Ogilvy PR has also worked for the [[Office of Homeland Security]], to "provide real journalists for its biennial mock terrorist exercise," called TOPOFF, since the first exercise in 2000. [http://prweek.com/news/news_story.cfm?ID=235979&site=3]
Information given on the government PR contracts included the following (the dollar amounts for the contracts were not given): [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-28-2006/0004441566&EDATE=]
*CDC Business Responds to AIDS - advising, outreach and marketing work for the CDC's "workplace education programs on HIV/AIDS prevention for business and labor audiences."*CDC Division of Nutrition and Physical Activity, Fruits and Vegetables Promotion - PR support for the CDC's "social marketing plan for fruit and vegetable promotion activities over the next five years."*CDC National Gynecologic Cancer Awareness Campaign - support for CDC efforts to develop, implement and evaluate a "national campaign to raise awareness of women's gynecological cancer," including "cancers of the uterus, ovaries, cervix, vulva, and vagina."*CDC Teen Safe Driving Campaign - support for creating a new CDC program to "encourage parents to play a lead role in their children's safe driving habits."*CDC Terrorism Materials Development - design and production of "print and interactive materials ... for emergency healthcare providers."*CMS National Multimedia and Education Campaign and Grassroots Outreach Contract - An "indefinite delivery indefinite quantity ... umbrella contract," to "assist CMS over five years to plan, develop, produce and deliver consumer-based communications targeted primarily to recipients of the Medicare and Medicaid programs. Programs and materials also may target adult children of beneficiaries, State Children's Health Insurance Program (SCHIP) participants and people who are approaching Medicare age."
An October 2007 press release from the firm touted six new U.S. government contracts, awarded to the firm's "Social Marketing practice." The new contracts included: [http://money.cnn.com/news/newsfeeds/articles/prnewswire/DC0466116102007-1.htm]
==Government relations==
In February 2007, Ogilvy PR announced that The Federalist Group, a lobbying firm that Ogilvy had purchased in 2005, was changing its name to [[Ogilvy Government Relations]]. "Ogilvy Government Relations has earned an unsurpassed reputation for successful legislative and regulatory advocacy as it has transitioned from a Republican focus to a large, bipartisan firm," enthused an Ogilvy PR press release. [http://sev.prnewswire.com/advertising/20070215/DCTH00315022007-1.html]
==Promoting E-voting==
"[[Diebold Election Systems]] (DES) has hired Ogilvy PR to burnish the company's image and the benefits of electronic voting in California," ''PR Week'' reported in August 2005. [http://prweek.com/news/news_story.cfm?ID=240402&site=3] The state had decertified one of DES' e-voting machines the previous year [httphttps://www.prwatch.org/prwissues/2004Q2/history.html], and the company wanted to ensure that [[E-voting PR|their "story is told"]] and that voters "understand the technology," said OgilvyPR's [[Michael Law]], who heads DES' California work. According to ''PR Week'', Ogilvy PR was researching public perceptions of DES, with an eye to developing messages "about the ease of electronic voting, particularly for voters who do not speak English, as well as for handicapped voters."
==Clients==
*Cendant Travel Distribution Services
*Chester's Int.
*[[Chile]]'s trade commission, "[[ProChile]]," in October 2008 for a multi-year contract to "position the Chilean country brand in eight countries" and "provide Chile with messaging, media relations, digital communications and digital influence, support and counsel for events, trade shows, partnerships and sponsorships." <ref>"Chilean Trade Organization Selects Ogilvy," ''Holmes Report'' (sub req'd), October 19, 2008.</ref>
*Committee of Chief Risk Officers, Inc.
*Deloitte & Touche
Ogilvy Public Relations Worldwide<br>
Web: http://www.ogilvypr.com
==Articles and resources== ===Related SourceWatch articles===*[[Public relations firms]] ===References===<references/> ===External linksresources===
===External articles===
* "[http://www.odwyerspr.com/members/1220pfizer.htm Pfizer still works Ogilvy]", ''O'Dwyers PR Daily'', December 20, 2004.
*Hamilton Nolan, "[http://www.prweek.com/news/news_story_free.cfm?ID=235980&site=3 Ogilvy pushes into Russian market with new partnership]", ''PR Week'', March 2, 2005.
*Jessica Holzer, "[http://www.thehill.com/thehill/export/TheHill/Business/020607_grass.html Grassroots campaigns poised to gain by ethics rule changes]," ''The Hill'', February 6, 2007.
*Press release, "[http://sev.prnewswire.com/advertising/20070215/DCTH00315022007-1.html Federalist Group Announces Name Change to Ogilvy Government Relations: Leading Government Affairs Firm to Co-locate with Foremost Communications Firm, Ogilvy Public Relations Worldwide ]," Ogilvy via PR Newswire, February 15, 2007.
[[Category:Public relations firms]] [[Category:U.S. Government PR Contracts]] [[Category:Electronic voting]]
