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[[Image:Eric Dezenhall.jpg|137 pixels|right|Eric Dezenhall]] '''Eric Dezenhall''' is the founder and President of [[Dezenhall Resources]] which prides itself on designing designs aggressive public relations campaigns to attack or "counter activist " progressive groups. Among his prior jobs, Dezenhall previously "served in the White House Office of Communications and the Office of Presidential Personnel during the [[Ronald Reagan|Reagan]] Presidency".<ref>Dezewnhall Resources, [http://web.archive.org/web/20070804205343/www.dezenhall.com/exec_partners.htm "Eric Dezenhall, CEO"], Deznhall Resources website, archived page from April 2007.</ref> He also worked as an account executive at [[Doremus Porter Novelli]] (DPN) from 1984 to 1987 before founding [[Nichols-Dezenhall]].

==HistoryDezenhall's Approach to PR ==

The promotional material for one of his fictional books, ''Jackie Disaster''In a 2001 column published in the New York Post, states Dezenhall argued that "as an investigative writercorporations guarantee their defeat when they let attackers scare them into not fighting back. Without exception, Eric won acclaim when he uncovered corporations must obey the law and never engage in the diaries illegal tactics of some of their attackers. But there is no reason for corporations to fear a good counterattack if they tell the late mobstertruth and use legal means. In fact, Meyer Lanskycorporations perform a public service when they make people aware that attackers are advocating costly, which were featured in an article he wrote for the Los Angeles Times Syndicate unrealistic and the ''Baltimore Sun''harmful positions. A documentary he co-produced on organized crime will air on the Discovery Channel in Fall 2001"<ref name="New York Post">Eric Dezenhall, [http://web.archive. [org/web/20010201071400/http://www.moneywandersnichols-dezenhall.com/2eric "Appeasing Extremists Brings No Peace"], ''New York Post'', March 30, 2001.htm]</ref>

According "History teaches us that you don't win by surrendering. You win by winning. Instead of trying to his brief biographical statement on the company websiteturn their enemies into friends, Dezenhall "served in the White House Office of Communications corporations should find genuine friends and form strategic alliances. Appeasement and surrender today will only bring more appeasement and the Office of Presidential Personnel during the [[Ronald Reagan|Reagan]] Presidencysurrender tomorrow,"he wrote. [http://www.nichols-dezenhall.com<ref name="New York Post"/]>

He subsequently worked as In an account executive interview with the ''Washington Times'' Dezenhall suggested "You have to look at [[Doremus Porter Novelli]] (DPN) from 1984 the origins of the term 'damage control," he said. "In the Navy, when your ship got hit by a torpedo, your objective was to live, not to get the ship back to 1987 before founding where it was pre-torpedo. That's the great myth of crisis management."<ref name="Galupo">Scott Galupo, [[Nicholshttp://washingtontimes.com/entertainment/20050324-092629-Dezenhall]5304r.htm "Reputation repairmen"], ''Washington Times'', March 25, 2005.</ref>

According to the company website"The American public is far more offended by inconsistency than by naughty behavior, "his areas of focus include hard news media relations, crises, and marketplace assaults. Eric manages issues for clients in a wide range of industries, including consumer products, cosmetics, environmental services, food and beverage, law enforcement, medical devices, petroleum and pharmaceuticalshe said.<ref name="Galupo"/>

He is also "The desire of corporations to be accepted by the marketplace and to be personally liked has spawned an entire industry of activism and corporate capitulation that I've never seen before - it's unprecedented ... I've seen situations where companies are simply being harassed so badly that it pays to get out of a director of certain endeavor just to make the National Ovarian Cancer Coalitionharassment stop," he said.<ref>Joan Lowy, [http://www.knoxstudio.com/shns/story.cfm?pk=GREENCOMPANIES-05-25-05&cat=AN "Environmentalists bypass Washington to pressure corporations"], ''Scripps Howard News Service'', May 25, 2005. </ref>

In an interview with the ''Washington Times'' Dezenhall explained that the first challenge of a crisis manager is to set realistic goals. "You have to look at the origins of the term 'damage control," he said. "In the Navy, when your ship got hit by a torpedo, your objective was to live, not to get the ship back to where it was pre-torpedo. That's the great myth of crisis management." [http://washingtontimes.com/entertainment/20050324-092629-5304r.htm] "The American public is far more offended by inconsistency than by naughty behavior," he said.[http://washingtontimes.com/entertainment/20050324-092629-5304r.htm] The success of environmental groups with campaigns that bypass government and directly lobby corporations instead bemuses Dezenhall."The desire of corporations to be accepted by the marketplace and to be personally liked has spawned an entire industry of activism and corporate capitulation that I've never seen before - it's unprecedented ... I've seen situations where companies are simply being harassed so badly that it pays to get out of a certain endeavor just to make the harassment stop," he said. [http://www.knoxstudio.com/shns/story.cfm?pk=GREENCOMPANIES-05-25-05&cat=AN] In July 2006, Dezenhall "spoke to employees from [[Elsevier]], [[Wiley]] and the [[American Chemical Society]] at a meeting arranged last in July [2006] by the [[Association of American Publishers]]," reported Jim Giles. The publishers were seeking to counter perceived economic threats from open-access journals and public databases. In an email leaked to ''Nature'', Dezenhall suggested that the publishers "focus on simple messages, such as 'Public access equals government censorship.' He hinted that the publishers should attempt to equate traditional publishing models with peer review, and 'paint a picture of what the world would look like without peer-reviewed articles.'" <ref>Jim Giles, [http://www.naturespinwatch.comorg.uk/latest-news-mainmenu-10/267-freedom-of-information/3958-prs-pit-bull-takes-on-open-access "PR's 'pit bull' takes on open access: Journal publishers lock horns with free-information movement"], ''Nature'', 24 January 2007.</070122/full/445347aref> These strategies appear to have been adopted by the AAP [[front group]], the [[Partnership for Research Integrity in Science & Medicine]].html]

*"[http://www.amazon.com/exec/obidos/tg/detail/-/1591020476/qid=1098341361/sr=8-4/ref=sr_8_xs_ap_i4_xgl14/102-0202098-0601761?v=glance&s=books&n=507846 Eric Dezenhall, ''Nail 'Em! Confronting High-Profile Attacks On Celebrities & Businesses]" was published in 1999 by '', Prometheus Books, 1999. ISBN 10: 1591020476 and ISBN 13 978-1591020479 This book gained endorsements from Peter Barton Hull at [[Covington & Burling]], [[Frank Luntz]] of [[Luntz Research]], [[Richard B. Wirthlin]] at [[Wirthlin Worldwide]], [[Michael Fumento]] from the [[Hudson Institute]], [[Michael Cherkasky]] the President of [[Kroll]] and former Surgeon General [[C. Everett Koop]]. <ref>[http://www.rothstein.com/data/dr492.htm"Nail 'Em! Confronting High-Profile Attacks On Celebrities & Businesses"], Rothstein Catalog on Disaster Recovery, accessed November 2008.</ref>* Eric Dezenhall and [[John Weber]], ''Damage Control: Why Everything You Know About Crisis Management Is Wrong'', Portfolio Hardcover, April 2007. ISBN 10 1591841542 ISBN 13 978-1591841548.

*[http://www.amazon.com/exec/obidos/tg/detail/-/0312282753/qid=1098341361/sr=8-3/ref=sr_8_xs_ap_i3_xgl14/102-0202098-0601761?v=glance&s=books&n=507846 ''Money Wanders]'', St. Martin's Press (Hardcover edition, January 2002; Paperback edition, February 2003) is described in the promotional material as taking readers "on a gonzo tour through the alleys of damage control at the millennium". <ref>[http://web.archive.org/web/20041209085538/http://www.moneywanders.com/2book.htm"Money Wanders"], Money Wanders website, archived from September 2004.</ref> ISBN 0312311346 ISBN 978-0312311346*''Jackie Disaster'', St. Martin's Minotaur, June 2004. ISBN 0312307713 ISBN 978-0312307714 is about Jackie De Sesto who runs a crisis management PR company Allegation Sciences. * ''Shakedown Beach: A Mystery'', St. Martin's Minotaur, June 2004. ISBN 0312307721.* ''Turnpike Flameout'', St. Martin's Minotaur, December 2005. ISBN 0312340613 ISBN 978-0312340612* ''Spinning Dixie'', Thomas Dunne Books, December 2006. ISBN 031234063X ISBN 978-0312340636

*[==Contact details==Blog: http://www.amazondezenhall.com/exec/obidos/tg/detail/-/0312282753/qid=1098341361/sr=8-3/ref=sr_8_xs_ap_i3_xgl14/102-0202098-0601761?v=glance&s=books&n=507846 Jackie Disaster], Thomas Dunne Books, (1st edition June 2003) is about Jackie De Sesto who runs a crisis management PR company Allegation Sciencesnews_blog. htm

*[http://www.amazon.com/exec/obidos/tg/detail/-/0312307721/qid=1098341361/sr=8-1/refArticles and Resources=sr_8_xs_ap_i1_xgl14/102-0202098-0601761?v=glance&s=books&n=507846 Shakedown Beach : A Mystery], St. Martin's Minotaur, (June 1, 2004) ISBN: 0312307721.

==Other =Related SourceWatch resourcesArticles===*[[Dezenhall Resources]]* [[Nick Nichols]]

==External links=References===<references/>

[[Category: Public relations professionals]][[Category:United States]]