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==CMD reports on fake news==
[http://www.prwatch.org/fakenews/execsummary/ "Fake TV News: Widespread and Undisclosed" ] is the title of a report released on April 6, 2006, by the [[Center for Media and Democracy]]. The multi-media report tracked television stations' use of selected VNRs over 10 months. The report summary states: "CMD identified 77 television stations, from those in the largest to the smallest markets, that aired these VNRs or related [[satellite media tours]] (SMTs) in 98 separate instances, without disclosure to viewers. Collectively, these 77 stations reach more than half of the U.S. population. ... In almost all cases, stations failed to balance the clients' messages with independently-gathered footage or basic journalistic research. More than one-third of the time, stations aired the pre-packaged VNR in its entirety." [http://www.prwatch.org/fakenews/execsummary]
On November 14, 2006, CMD issued a follow-up report, "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs." Although the research period for this report was shorter -- only six months -- dozens more undisclosed VNR broadcasts were documented. The report summary states: "Of the 54 total VNR broadcasts described in this report, 48 provided no disclosure of the nature or source of the sponsored video. In the six other cases, disclosure was fleeting and often ambiguous." [http://www.prwatch.org/fakenews2/execsummary]
