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A biographical note states that "His campaign became known for its use of websites and social networking to communicate with voters. Since then, Kelly has used his years of experience in campaigning and web design to help conservative campaigns and causes from New York to California."<ref name="About"/>

In August 2008, Eustis joined Our Country Deserves Better PAC (OCDB), a conservative political action committee based in Sacramento, California. The organization's mission is to defeat liberal Democratic candidates for the United States House of Representatives and United States Senate. At the time of its inception, Eustis was named eCampaign Coordinator and was its Political Director before leaving in October 2009.<ref>"[http://www.ourcountrydeservesbetter.com/about/boardandstaff.html Our Country Deserves Better :: About Us - Board and Staff]"</ref>