Difference between revisions of "Guerrilla marketing"
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The coining of the term '''guerrilla marketing''' is attributed to Jay Conrad Levinson. It is commonly used as a term to describe ways that creative low-budget but high impact campaigns can be waged to promote a product. (While Levinson's book was pitched to the small business sector many of tactics are also commonly used in grass roots advocacy and political campaigns). | The coining of the term '''guerrilla marketing''' is attributed to Jay Conrad Levinson. It is commonly used as a term to describe ways that creative low-budget but high impact campaigns can be waged to promote a product. (While Levinson's book was pitched to the small business sector many of tactics are also commonly used in grass roots advocacy and political campaigns). | ||
| + | A "stealth marketing campaign" by [[Sony]] in Philadelphia, San Francisco, New York and other large U.S. cities in later 2005 generated controversy. The "ads" are "black-on-white graffiti" with "wide-eyed cartoon characters riding a PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box." A Philadelphia official sent a cease-and-desist letter to Sony, due to its zoning violations. "This really flies in the face of everything we've been trying to do with our anti-blight initiative," he said. "It's all about hip-hop, urban and all that," said a local worker. "They're just trying to get into the teenagers' minds." [http://www.usatoday.com/money/advertising/2005-12-29-graffiti-ads_x.htm] | ||
==Other SourceWatch Resources== | ==Other SourceWatch Resources== | ||
*[[viral marketing]] | *[[viral marketing]] | ||
*[[buzz]] | *[[buzz]] | ||
| + | *[[Using DJ's For Marketing]] | ||
==External links== | ==External links== | ||
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*Jay Conrad Levinson, "[http://www.amazon.com/exec/obidos/tg/detail/-/0395906253/102-1576649-6042564?v=glance Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business]", Houghton Mifflin; 3rd edition October 1998. ISBN: 0395906253 | *Jay Conrad Levinson, "[http://www.amazon.com/exec/obidos/tg/detail/-/0395906253/102-1576649-6042564?v=glance Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business]", Houghton Mifflin; 3rd edition October 1998. ISBN: 0395906253 | ||
*[http://www.gmarketing.com/ Guerrilla Marketing] - the website of Jay Conrad Levinson who wrote the original book and describes himself as that "the Father of Guerrilla Marketing" | *[http://www.gmarketing.com/ Guerrilla Marketing] - the website of Jay Conrad Levinson who wrote the original book and describes himself as that "the Father of Guerrilla Marketing" | ||
| + | *[http://guerillamarketingnews.com Guerrilla Marketing News] - a news site that has the latest news, articles and videos. | ||
*[http://marketing.about.com/od/guerrillamarketing/ Marketing: Guerrilla Marketing] - a site that has links to several articles on the topic. | *[http://marketing.about.com/od/guerrillamarketing/ Marketing: Guerrilla Marketing] - a site that has links to several articles on the topic. | ||
| + | *"[http://www.usatoday.com/money/advertising/2005-12-29-graffiti-ads_x.htm 12/29/2005 PlayStation ads, disguised as graffiti, spark controversy]", ''USA Today'' December 29, 2005. (This is an Associated Press story). | ||
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| + | [[Category:Guerilla marketing]] | ||
Latest revision as of 23:47, 26 May 2009
The coining of the term guerrilla marketing is attributed to Jay Conrad Levinson. It is commonly used as a term to describe ways that creative low-budget but high impact campaigns can be waged to promote a product. (While Levinson's book was pitched to the small business sector many of tactics are also commonly used in grass roots advocacy and political campaigns).
A "stealth marketing campaign" by Sony in Philadelphia, San Francisco, New York and other large U.S. cities in later 2005 generated controversy. The "ads" are "black-on-white graffiti" with "wide-eyed cartoon characters riding a PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box." A Philadelphia official sent a cease-and-desist letter to Sony, due to its zoning violations. "This really flies in the face of everything we've been trying to do with our anti-blight initiative," he said. "It's all about hip-hop, urban and all that," said a local worker. "They're just trying to get into the teenagers' minds." [1]
Other SourceWatch Resources
External links
- Jay Conrad Levinson, "Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business", Houghton Mifflin; 3rd edition October 1998. ISBN: 0395906253
- Guerrilla Marketing - the website of Jay Conrad Levinson who wrote the original book and describes himself as that "the Father of Guerrilla Marketing"
- Guerrilla Marketing News - a news site that has the latest news, articles and videos.
- Marketing: Guerrilla Marketing - a site that has links to several articles on the topic.
- "12/29/2005 PlayStation ads, disguised as graffiti, spark controversy", USA Today December 29, 2005. (This is an Associated Press story).
