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SW: →PR campaigns: refs
"Diebold Election Systems (DES) has hired [[Ogilvy Public Relations Worldwide|Ogilvy PR]] to burnish the company's image and the benefits of electronic voting in California," ''PR Week'' reported in August 2005.<ref>http://prweek.com/news/news_story.cfm?ID=240402&site=3</ref> The state had decertified one of DES' e-voting machines the previous year <ref> http://prwatch.org/prwissues/2004Q2/history.html</ref>, and the company wanted to ensure that [[E-voting PR|their "story is told"]] and that voters "understand the technology," said Ogilvy's [[Michael Law]], who heads DES' California work. According to ''PR Week'', Ogilvy was researching public perceptions of DES, with an eye to developing messages "about the ease of electronic voting, particularly for voters who do not speak English, as well as for handicapped voters."
The same month, ''O'Dwyer's PR Daily'' reported that DES' California PR is part of a national campaign headed by former [[Democratic National Committee]] chair [[Joseph J. Andrew]]. Andrew has been praised for his "grassroots organizing" and "golden rolodex" of CEOs and labor leaders, according to ''O'Dwyer's''. [<ref>http://www.odwyerpr.com/members/0822ogilvy_diebold.htm]</ref>
DES has worked with numerous other PR firms and consultants to burnish its public image nationally and in various regions of the country. These include [[Public Strategies, Inc.]] and the [[Compliance Research Group]]. [<ref>http://www.odwyerpr.com/members/0822ogilvy_diebold.htm] [</ref> <ref>http://prweek.com/news/news_story.cfm?ID=240402&site=3] </ref> See the SourceWatch articles on the firms, as well as [[A Short but Tragic History of E-voting Public Relations]] and [[e-voting PR]] for more information.
==Articles and resources==
