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'''Sherwin J. Feinhandler, Ph.D''' was a behavioral and sociological consultant to tobacco industry. He assisted [[Philip Morris]] by describing the social benefits of smoking. His work was seminal in helping Philip Morris understand that to keep cigarettes attractive to kids, you had to deny kids access to them and portray them as an adult product.(See Philip Morris's [[Archetype Project]], c. 1991, based in part on Feinhandler's findings.)