Changes

==MicroTargets for Bush-Cheney '04==TargetPoint, Thomas B. Edsall and James V. Grimaldi [http://www.washingtonpost.com/wp-dyn/articles/A35062-2004Dec29.html wrote] in the December 30, 2006 , ''Washington Post'', was able to: :"Delve into commercial databases that pinpointed consumer buying patterns and television-watching habits to unearth such information as Coors beer and bourbon drinkers skewing Republican, brandy and cognac drinkers tilting Democratic; college football TV viewers were more Republican than those who watch professional football; viewers of Fox News were overwhelmingly committed to vote for Bush; homes with telephone caller ID tended to be Republican; people interested in gambling, fashion and theater tended to be Democratic. :"Surveys of people on these consumer data lists were then used to determine 'anger points' (late-term abortion, trial lawyer fees, estate taxes) that coincided with the Bush agenda for as many as 32 categories of voters, each identifiable by income, magazine subscriptions, favorite television shows and other 'flags.' Merging this data, in turn, enabled those running direct mail, precinct walking and phone bank programs to target each voter with a tailored message." ==RNC Receipts=====2004 Campaign Cycle===According to The [[Center for Responsive Politics]] [http://www.opensecrets.org/parties/expendDetail.asp?txtName=TARGET+POINT+CONSULTING&Cmte=RPC&cycle=2004&sort=date reports], based on [[Federal Election Commission]] records, that between January 2004 and June 2005, the Republican National Committee paid Target Point Consulting $2,796,522 for "political consulting", $450,949 to conduct surveys, $2,700 for mailing costs, and $720 for "data enhancement". ===2006 Campaign Cycle===According to Federal Election Commission records of "Itemized Disbursements" made in December 2005 February 2006 by the Republican National Committee, TargetPoint Consulting, Inc., at 107 S. West Street PMB 256, Alexandria, Virginia 22314, was paid $100200,000 for "Political Consulting". [http://query.nictusa.com/cgi-bin/dcdev/forms/C00003418/199359207149/sb/21B/15]  In February addition, the Center for Responsive Politics reports that between August 2005 and July 2006, the Republican National Committee paid TPC was paid another $2001,050,000 for political consulting, $171,000 for microtargeting, $54,000 for "FEA: Voter ID", $6,000to conduct a survey, and $669 for travel reimbursement. [http://querywww.nictusaopensecrets.comorg/cgi-binparties/dcdevexpenddetail.asp?Cmte=RNC&txtName=TARGET+POINT+CONSULTING][http:/forms/C00003418www.opensecrets.org/207149parties/sb/21B/5expenddetail.asp?Cmte=RNC&txtName=TARGET+POINT+CONSULTING]

==External Linkslinks ==*Thomas B. Edsall and James V. Grimaldi, [http://www.washingtonpost.com/wp-dyn/articles/A35062-2004Dec29.html "On Nov. 2, GOP Got More Bang For Its Billion, Analysis Shows,] ''Washington Post'', December 30, 2004.*Alice Marshall, [http://gotv.blogspot.com/2004/12/means-determines-ends-targetpoint.html "The means determines the ends, TargetPoint Consulting,"] ''GOTV'' Blogspot, December 30, 2004.*Gary Gagliardi, [http://artofwarplus.com/wordpress/?m=200412 "Presidential Election Spending and the Strategic Keys to Success,"] ''The Warrior Class'' Blog, December 31, 2004.*[http://www.gop.com/News/Read.aspx?ID=5241 "RNC Chairman Ken Mehlman And Director Of Strategy Adrian Gray Announce New Staff Member,"] GOP.COM, March 4, 2005.*Wayne Slater, [http://pewforum.org/news/display.php?NewsID=4968 "Perry Camp's Strategy Taking Shape,"] ''Dallas Morning News'' (PewForum.org), June 16, 2005.*Eric Johnson, [http://www.montereycountyweekly.com/issues/Issue.11-03-2005/features/Article.fourm "FOURM: Arnold Isn’t Calling. Even if the governor does not want you to vote, we do,"] ''Monterey County Weekly'' (CA), November 3, 2005.*Mark Blumenthal, [http://www.tpmcafe.com/node/27095 "The Roboscam Calls,"] ''TPM Cafe'' Blog, February 23, 2006.*Laura Berman, [http://www.detnews.com/apps/pbcs.dll/article?AID=/20060923/OPINION03/609230332/1024/POLITICS "Outraged robots really ring bells for DeVos campaign,"] ''Detroit News'', September 23, 2006.

[[categoryCategory:politics Politics (USU.S.)]][[categoryCategory:elections Elections (USU.S.)]]