Changes

Liggett killed the entire project, though, before marketing the XA cigarette to consumers. According to the United States Proposed Findings of Fact in the case United States v. Philip Morris et al (filed in 1999), Defendant Brown &Willianson threatened Liggett's "very existence" if it marketed the cigarette. B&W also threatened to freeze Liggett out of [[joint defense]] agreements and exclude Liggett from the Tobacco Institute. The threat, delivered through B&W's representative on the [[Tobacco Institute Committee of Counsel]], was based on B&W's fear that selling the XA cigarette would be an admission against the interest of all Cigarette Company Defendant. Later, in the late 1980s, [[R.J. Reynolds]] told the U.S.FDA that it would not make health-related marketing claims about its [[Premier cigarette]] because the tobacco industry maintained that "conventional cigarettes are not unsafe, and that it would never reverse this position." Promoting one cigarette ae "safer" than others "would be an indictment of the tobaceo industry and its long standing position that conventional cigarettes are not unsafe."[http://legacy.library.ucsf.edu/tid/kpf17a00]

[[Category:Projects & operations]]

<tdo>search_term=Project XA</tdo>