Sherwin J. Feinhandler

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Sherwin J. Feinhandler, Ph.D was a behavioral and sociological consultant to tobacco industry. He assisted Philip Morris by describing the social benefits of smoking. His work was seminal in helping Philip Morris understand that to keep cigarettes attractive to kids, you had to deny kids access to them and portray them as an adult product.(See Philip Morris's Archetype Project, c. 1991, based in part on Feinhandler's findings.)

Biography

Sherwin J. Feinhandler, PhD., was President of Social Systems Analysts, Inc., a social/behavioral research and consulting firm in Watertown, Massachusetts, USA. Feinhandler was a sociologist/cultural anthropologist with degrees from Northwestern University, Syracuse and Harvard. Served as an assistant professor in Dept. of Psychiatry at Boston University School of Medicine, was a lecturer at Harvard. He elucidated the benefits of smoking.

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