Difference between revisions of "Resonance"
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In mass communication '''reasonance''' connects an audience with a message. | In mass communication '''reasonance''' connects an audience with a message. | ||
| − | Reasonance defines the familiarity with which the audience perceives the speaker. A propagandist uses available icons, images, or ideas that evoke familiarity with an audience | + | Reasonance defines the familiarity with which the audience perceives the speaker. A propagandist uses available icons, images, or ideas that evoke familiarity with an audience to make the group more receptive to a message. Anecdotes, vocal or literary inflections, and the context in which information is delivered can all be used to build reasonance with an audience. |
Reasonant ideas also allow mass communicators to selectively present a message to portions of a wider audience that is rendered more receptive by use of reasonant appeals specific to that sub-group. Most advertising and mass marketing strategy uses reasonant selection to target specific audiences, such as various age groups, genders or economic classes. | Reasonant ideas also allow mass communicators to selectively present a message to portions of a wider audience that is rendered more receptive by use of reasonant appeals specific to that sub-group. Most advertising and mass marketing strategy uses reasonant selection to target specific audiences, such as various age groups, genders or economic classes. | ||
Revision as of 03:48, 8 October 2003
In mass communication reasonance connects an audience with a message.
Reasonance defines the familiarity with which the audience perceives the speaker. A propagandist uses available icons, images, or ideas that evoke familiarity with an audience to make the group more receptive to a message. Anecdotes, vocal or literary inflections, and the context in which information is delivered can all be used to build reasonance with an audience.
Reasonant ideas also allow mass communicators to selectively present a message to portions of a wider audience that is rendered more receptive by use of reasonant appeals specific to that sub-group. Most advertising and mass marketing strategy uses reasonant selection to target specific audiences, such as various age groups, genders or economic classes.
