View source for Joseph F. Cullman

[[Joseph F. Cullman]] 3rd was the legendary CEO and chairman of Philip Morris who made the original decisions to float the woman's Marlboro filter cigarettes as a man's cigarette by using the imagery of the cowboy and the Magnificant Seven music. His Canadian company was Benson & Hedges.

He was a tennis fanatic and also set up tennis tournaments, Tennis Hall of Fame, etc. as sponsored promotional vehicles for his company's cigarettes.

His cousin [[Hugh Cullman]] ran the International business theoretically, but in reality it was controlled by the Scottish minor aristocrat, [[Hamish Maxwell]], and his two Australian friends and successors [[R William Murray]] and [[Geoffrey C Bible]].

The Australians ended up taking over the company, and with it the leadership of a majority of the skullduggery that went on in the tobacco industry globally

There was also a Joseph F Cullman (Jr) who was the father of the Philip Morris CEO/Chairman.
In Jan 1954 a special meeting of Philip Morris notes those involved in the take-over of Benson & Hedges (a marketing company only) were:
- Joseph F Cullman Jr ., President and Chairman of Benson and Hedges,
- Joseph F . Cullman 3rd, Executive Vice President of Benson and Hedges, 
- LG Hanson, Senior Vice President and Treasurer of the Company, 
- CH Kibbee, Secretary and Assistant Treasurer of the Company, 
- Paul D Smith of Conboy, Hewitt, O'Brien & Boardman, general  counsel to the Company .
[http://legacy.library.ucsf.edu/tid/mas37c00/pdf]