Issues management
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Issues management is a term that was coined in 1976 by W. Howard Chase (commonly referred to as Howard Chase) to describe a PR-oriented process intended to identify emerging issues generated from outside the organization. [1] In 1984 Chase Issue Management: Origins of the Future, which has been described by The Holmes Report as "one of the seminal texts of the emerging discipline of issues management". [2]
Books
- W. Howard Chase, Issue Management: Origins of the Future, Issue Action Publications, September 1985. ISBN 0913869015 ISBN 978-0913869017
References
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