MediaHitman

MEDIAHITMAN is a Florida based producer and distributor of fake news products such as video news releases (VNRs).

On its website, in a section titled "Its About Integrity", the company claims that it is different from other companies that produce VNRs. "There are two kinds of broadcast news releases. The first is comprised of legitimate news content, which may include subtle brand identification and natural product placement. The second is nothing more than a television commercial that has been formatted as a broadcast news release. We know the difference. And, so do television journalists."

The company claims that what makes it different is that it is the "only domestic broadcast news distributor that reserves the right to refuse 'overly-promotional' content?" [1] "If we were to allow even one of our sources to distribute commercialized content through us, we would be sacrificing the integrity of all of our content providers and betraying the media’s trust," the company states.

Personnel

• Mark Hirsch
• Isaac McFadden (known as Ike McFadden)

Clients

On its website MediaHitman provides the following "partial list" of the company's broadcast PR clients:

• 3M
• AT&T
• Baxter Biotech
• BMW
• Braun
• Cisco Systems
• Digital Equipment Corp.
• E*TRADE
• Hormel
• IBM
• John Hancock
• Kimberly-Clark
• Lotus Development Corp.
• MasterCard
• Motorola
• New York Life
• Pfizer
• S.C. Johnson & Son
• Smith Kline Beecham
• State Farm Insurance
• Sun Microsystems
• Tetley
• The Internal Revenue Service
• The National Association of Securities Dealers (NASD)
• The National Safety Council (NSC)
• The CDC
• Toyota
• U.S. Surgical

Contact Details

MEDIAHITMAN, Inc.
2255 Glades Road
Suite 200E
Boca Raton, FL 33431
Main - 561-989-3200
Fax - 561-989-3201
Cell - 561-251-6601
Email: info AT mediahitman.com
Web: http://www.mediahitman.com

Related SourceWatch Resources

• Audio news releases
• B-Roll
• Brand Hype
• Branded Entertainment
• Covert propaganda
• Fake TV news
• Federal Communications Commission, the FCC
• infomercial
• Media releases
• National Association of Broadcast Communicators
• Radio Media Tours
• Public Service Announcements
• Satellite Media Tours

External links

• Lisa LaMotta, "VNRs: How have recent controversies affected the VNR market?", PR Week, December 5, 2006. (Sub req'd).

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