Military Research

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This one-page Brown & Williamson memo indicates why the military is such a good market for the cigarette industry:

BACKGROUND: The military market appears to be an excellent target for cigarettes. Each year 500,000 young adults enter the military and 500,000 leave. The incidence of cigarette smoking is estimated to be high and regular brand purchase behavior patterns are begun at this time.

Title: Military Research
Author Betty A. Sproule
Date 19830803 (August 3, 1983)
Type Memo; correspondence
Bates No. 538009160
URL: http://legacy.library.ucsf.edu/tid/lid23f00