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Public relations case studies
From SourceWatch
Case studies of public relations campaigns and 'spun' events/issues include:
Entries on sustained campaigns should start with a description of the campaign, note the instigating authors thereof, and clearly itemize particular deceptions in the campaign. Single events, use of a single misleading metaphor or the changing of ground of a single argument, usually incidentally mentioned as part of explaining a larger issue, are italicized above. In some cases, like SARS, an initially inappropriate PR response to an event gives way to a more rational one over time. These may or may not be considered cases of propaganda, some may be a simple result of panic, and may not represent a long-term policy choice to deceive the public, but certainly demonstrate the ability of reporting or reputation to alter what news "means", or willingness of media to play along.
- A visit to the ActivistCash.com web site
- Accu-Weather's science for hire
- Alar and apples
- Attempted political campaign humour backfires: Ontario September 2003
- Defending the consumption of farmed salmon
- Philip Morris's role in defeating Clinton's health care proposal
- Decision Earth
- Dispelling the silicosis scandal
- E-voting PR on electronic voting machines; also see Selling electronic voting, E-Voting: Digital Democracy or a Cash Cow for Consultants?, and A Short but Tragic History of E-voting Public Relations
- Fuel efficiency standards and the laws of physics
- Harry and Louise ads defeat health care reform
- Hill & Knowlton goes to the Maldives
- Hustling for the Junta: PR Fights Democracy in Haiti
- Intimidating democracy - the conservative movement's campaign to defund and derail public interest groups
- Mad cow PR campaigns (U.S.)
- Move America Forward - campaign against Fahrenheit 9/11 (movie 2004) run by GOP-linked PR firm Russo Marsh & Rogers
- Nuking the Messengers
- Shell's Neptune strategy for South Africa
- Smoking as a civic duty - die young save money
- Trashing organic foods
- Fake whistleblower memos on media bias in the Iraq war
- The babies-from-incubators hoax and war in the Persian Gulf
- Toppling the statue of Saddam Hussein
