CRT/Tanaka

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CRT/Tanaka is a Virginia-based independent public relations firm. It was formed when Carter Ryley Thomas Public Relations & Marketing Counsel acquired the consumer PR agency Patrice Tanaka & Company, Inc. (PT&Co.). [1] An October 2005 press release announcing the merger noted, "CRT’s union with PT&Co. creates an agency with approximately $10.5 million in combined fees." [2]

The firm focuses on consumer, health and corporate issues, with accounts in "sports marketing, beauty, fashion, home furnishings, health, food & beverage and financial." [3]

Social media

In April 2009, CRT/Tanaka purchased the social media firm Livingston Communications, making it CRT's office in Washington, DC. Firm founder Geoff Livingston will become a senior vice-president of CRT. Livingston's services include "blogging and social networking engagement, product marketing, SEO [search engine optimization], content development and blogger relations," according to O'Dwyer's. Its clients include Ford, the Consumer Electronics Show, General Dynamics, Save Darfur and the United Way. [1]

Food

In March 2009, CRT/Tanaka acquired the food PR specialist firm Lewis & Neale. [1] After the merger, L&N continued "to operate separately as a subsidiary with current president Anita Fial at the helm," reported O'Dwyer's. The firm's clients include the U.S. Apple Association, Florida Tomato Committee, Kraft, Lea & Perrins and the European Union Products Campaign. [2]

Income and employee totals

PR Week ranked CRT/Tanaka as the thirty-second largest independent PR agency in the United States in 2008, with 2007 revenue of $10,515,113, a 13% increase from the previous year's total revenue of $9,330,641. The ranking also notes its staff total of 71 (2006 total: 61), with $148,100 in revenue per employee.[3]

Clients

From the firm's press releases and news reports: [4] [5] [6] [7]

Personnel

From the firm's website and press releases: [9] [10]

Contact information

Websites: http://www.crt-tanaka.com/
http://www.crtpr.com/
http://www.ptanaka.com/

Articles and resources

Related SourceWatch articles

References

  1. 1.0 1.1 "CRT Acquires Social Media Firm," O'Dwyer's PR Daily (sub req'd), April 9, 2009.
  2. "CRT Acquires Food PR Specialists," O'Dwyer's PR Daily (sub req'd), March 3, 2009.
  3. "2008 Agency Rankings," PR Week, 28 April 2008.

External resources

External articles